Nintendo transformed Times Square into a Mushroom Kingdom on Saturday, as the video game company sought to promote its newest Mario game, Super Mario 3D Land. Fans were able to try out the new game in a tent, or play in the Mario-themed installation, complete with piranha plants, goombas and the iconic flag at the end. Nintendo also gave out mustaches, letting fans emulate the world's most famous plumber.

The Mario 3D Land tent.
The Mario 3D Land tent. Roland Li / IBTimes
Fans tried out the new game.
Fans tried out the new game. Roland Li / IBTimes
Some fans dressed up.
Some fans dressed up. Roland Li / IBTimes
The nearby billboard showed off the game.
The nearby billboard showed off the game. Roland Li / IBTimes
The logo emblazoned on a white tarp.
The logo emblazoned on a white tarp. Roland Li / IBTimes
Some dressed up more subtly.
Some dressed up more subtly. Roland Li / IBTimes
A green slide stood in for a warp pipe.
A green slide stood in for a warp pipe. Roland Li / IBTimes
Mario took over the nearby marquee.
Mario took over the nearby marquee. Roland Li / IBTimes
More Mario.
More Mario. Roland Li / IBTimes
A close-up of the new game.
A close-up of the new game. Roland Li / IBTimes
Bullet Bill.
Bullet Bill. Roland Li / IBTimes
Piranha plant.
Piranha plant. Roland Li / IBTimes
Fans jump on bouncy blocks.
Fans jump on bouncy blocks. Roland Li / IBTimes
Mario
Mario Roland Li / IBTimes
Goombas
Goombas Roland Li / IBTimes
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