Taco Bell Tries Plant-Based Again, Now Testing A New Upgraded Vegan Meat Alternative
Mexican fast-food chain Taco Bell announced on Thursday that it is testing out a version of its own vegan meat made of soy and pea protein. The move comes after Taco Bell and Beyond Meat announced a partnership.
The new vegan meat will not be a part of the Beyond Meat partnership and will only be available at 50 of its locations in Birmingham, Alabama. Taco Bell said it plans to have a Beyond product nationally before the end of 2022.
"Taco Bell worked hard to innovate and develop a plant-based protein that is just as craveable as Taco Bell's iconic real seasoned beef," a Taco Bell spokesperson told VegNews.
"We believe that fans should never have to compromise taste for their cravings and dietary choices. We pride ourselves on offering food that's delicious—and accessible—for everyone. That's why the Crispy Melt Taco will available for the same price regardless of choice of plant-based protein or beef," the spokesperson said.
Taco Bell said that the new soy and pea protein meat is an upgraded version of its previous tested vegan meat made of peas and chickpeas in its Cravetarian taco. The company also tested a plant-based shell for its Naked Chalupa made of pea protein. Both of these items were also created by Taco Bell on its own.
Taco Bell has said that it is working on creating its own plant-based items but it is not breaking its Beyond Meat partnership.
The new meat is offered in a new taco made specifically for it called "The Crispy Melt Taco" that costs $2.49. The taco includes a corn shell tortilla, shredded cheddar, mozzarella, Monterey pepper jack, nacho cheese sauce, lettuce, tomato, sour cream and the new soy and pea protein meat.
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