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Pundits keep saying the new Amazon Kindle Fire tablet will directly take on Apple's industry-leading iPad. And they are right. But there's another company that may take a direct hit from Amazon's new product. Netflix.

This isn't rumors or speculation. While Apple is not letting any secrets out, one only has to look as far as its software -- iOS5 -- to understand how it will function.

Amazon is red hot. The company's stock is surging on the same day Amazon CEO Jeff Bezos unveiled its first tablet -- the Kindle Fire -- at an event in New York.

Wall Street loves all the new product news today from Amazon -- including the company's unveiling of the Kindle Fire tablet, priced at $199.

At Amazon's Kindle Fire announcement in New York City, Amazon surprised everyone by unveiling a new browser called Amazon Silk, which leverages the cloud to optimize load speeds.

Amazon is in New York City today to unveil its first tablet, the Amazon Fire. The Wi-Fi only tablet will go for a low price of $200.

Amazon is in New York to announce a new tablet, the Kindle Fire, but the company has announced it will sell a top of the line Kindle Touch 3G for $149, featuring a touch screen, faster interface, free 3G, and long battery life.

Amazon is announcing its first Fire tablet today in New York City, but the company says it will reduce the price of its current Kindle e-Readers from $139 to $80.

Amazon's new Kindle Fire tablet will sell for $199, according to Bloomberg Businessweek.

It has been confirmed that Facebook will launch its iPad app at Apple's iPhone 5 unveiling event next week. The long-awaited application has been floating behind the scenes since May, according to former Facebook engineer Jeff Verkoeyen. On his blog, Verkoeyen revealed Monday that frustration at the app's continually delayed release was a contributing factor to his decision to leave the social networking company.

Whenever it comes out, what are the top 10 things people can't wait to see on the iPhone5?

With so many tablets now available, it seems incredible that a serious threat to the Apple iPad has not yet emerged. The lack of a Goldilocks-esque just-right balance between portability and connectivity, sleek styling and dual processing, is much to blame. Like that of the MP3 music player before it, the tablet market is littered with models that, for one reason or another, have failed to capture the public's imagination. Yet, Amazon's unveiling of the eagerly awaited Kindle Fire ...

Wednesday's the big day for the tablet, when the Amazon Kindle Fire will be unveiled in New York. The highly-anticipated tablet is expected to be one of the to compete with the global-leading Apple iPad tablet. This will be the first viewing most tech journalist get of the new product, but by now there appear to be very few secrets. Here are 10 things to know about the Amazon Kindle Fire tablet:

Apple, which has sold more than 110 million iPhones since it launched the product, would unveil its new iPhone at a media event at its Cupertino, California headquarters on Oct.4.

After a long spell of sustained silence, Apple has finally sent out invitations to an iPhone-related event on Oct.4 at Cupertino, its headquarters in California.

Apple has confirmed that it has plans to hold an official iPhone 5 launch event on Oct. 4 at its Cupertino campus in California.

One week after opening to the public, Google+ experienced a 13-fold jump in traffic with 15 million visitors. But how long can Google+ keep users interested?

Reaction to the Icahn rumor may reflect the immense amount of investor frustration over a company that has rapidly lost its way.

The Apple is iPad is dominating the global tablet market, capturing 80 percent of the market according to industry statistics.

At Apple's media event Oct. 4, Tim Cook will take the stage as Apple's CEO for the first time. How will he hold up?

If Oracle, which has traditionally spent lavishly to buy other software companies along with the occasional hardware vendor like Sun Microsystems, is looking for more hardware, what are some targets?