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For just $29.99, you can upgrade to the Mac OS X Lion. That’s the price of 30 coffees from food carts, less than 1/16th the price of a basic iPad 2, and 1/4th the price of Windows 7 Home Premium upgrade version.

Answering the call from users and developers, Apple rolled out bold new changes to it's iOS software, the code that powers the iPhone and the iPad.

In honor of today's WWDC, here's a list of the best apps to stay fashion savvy on the go.

Apple's annual flagship event, the Worldwide Developers Conference (WWDC), will kick off today at 10 a.m. (PST) and the atmosphere is electrifying as the world awaits the presentation of Apple's latest software and services viz. iOS 5, OS X Lion and iCloud from the world's greatest showman and tech guru Steve Jobs.

Apple rolled out a new version of its Mac OS operating system on Monday, touting a number of new features that bring the OS into the modern era.

Apple CEO Steve Job is set to deliver his keynote address at the Apple Worldwide Developers Conference at the Moscone Center in San Francisco at 10 a.m. PST.

As Apple attempts to chart out new territory with its cloud-offering iCloud, it is entering into a domain ruled by other giants like Google, Amazon and Microsoft who have huge data centers to back their cloud services.

All eyes are on Apple iCloud and iOS 5, the technology giant's cloud-based photos, music, and video streaming service and next generation mobile operating system that are going to be the key attractions of Apple Worldwide Developers Conference (WWDC) 2011 as they could become Apple's most lethal weapons ever against rival Android.

Instructables Chocolate Contest runner-up created a chocolate tablet

Shares of Apple Inc. were up 1 percent in the pre-market trading hours ahead of its much-anticipated annual Worldwide Developers Conference (WWDC).

Apple CEO Steve Jobs is expected to launch the iCloud, in San Francisco which could fundamentally change the way Apple fans listen to music, watch TV shows and download movies.

Apple had kept the market clueless by not revealing the details of ‘the upcoming cloud service offering’, since the announcement of unveiling Lion, iOS 5 and the iCloud.

Apple CEO Steve Jobs will be presenting iCloud and iOS 5 at Apple Worldwide Developers Conference (WWDC) today, triggering rumors whether the event will mark the grand comeback bid of the technology genius who has been on medical leave since January.

Amid plenty of build-up and anticipation, Apple is will kick off its developer conference today marking what is expected to usher in a new era of 'magic' for the company and for consumers.

At its annual Worldwide Developers Conference (WWDC), Apple will unveil its next generation software Lion, the eighth major release of Mac OS X

Technology giant Apple is expected to unveil iCloud, the company's upcoming cloud services offering, at its annual Worldwide Developers Conference (WWDC).

Online retailer Amazon.com started accepting preorders for Walter Isaacson’s authorized biography of Steve Jobs, 'iSteve: The Book of Jobs,' which is due to be released in March 2012.

Apple has hired Peter Hajas, the person behind Mobile Notifier, in what some observers believe is the potential beginning of an advanced notification system for the company's iOS based devices.

On Monday morning Apple is kicking off a developers conference, marking what is expected to usher in a new era of 'magic' for consumers and the company's bottom line.

The hype behind Windows 8 is that the Metro interface is a drastic change from applying the same user interface across devices. Furthermore, Microsoft isn't just trying to catch up to Apple's shadow.

With inked deals with the top four major music record labels and the launch of its anticipated iCloud service, Google and Amazon's cloud music services will be keeping Apple in close observation. Along with Apple's announcement of iOS5 and Lion, the platforms are lined up nicely to support iCloud in its quest to overpower the competition via photos, music, and video streaming.