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Internet Mocks Jaguar's 'Fearless' Rebrand: 'This Is So Unhinged'

The luxury car maker jumped the shark in its rebranding efforts, leaving the regulars on the internet utterly confused by its new ad campaign.

McDonald's Spending $100M To Lure Back Customers Following E. Coli Outbreak

The fast-food giant is investing $65 million in hard-hit franchisees and paying for $35 million worth of marketing efforts.

French Winemakers Adopt US-Style Marketing To Halt Falling Sales

Some young people find the intricacies of wine too complicated

France's wine makers, faced with a steep decline in sales, are turning to U.S.-style marketing to revive their fortunes, including deep dives into global pop culture.

Area of Expertise Builds Bespoke Approach as Full-Service Marketing Collective

Area of Expertise has created an innovative approach to providing marketing services to clients

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Warning Labels For Unhealthy Food Not So Effective Unless It's 'In-Your-Face'

"Unless it has a big warning label on the front of that pack that explicitly says, 'this is going to hurt you,' people will ignore it," a recent study's co-author said.

Key Operational Trends Defining The Enterprise In 2023

What do enterprise leaders need to know to have a profitable year in 2023?

TikTok Becomes An Advertising Hot Spot As Social Media Rivals Struggle

TikTok is seeing a spike in users and advertising revenue in 2022 while its competitors are facing financial struggles.

A generic picture of a woman working in an office.

How Technology Is Transforming Marketing And Content Writing

The rise of Artificial Intelligence has created a new era for content writers.

How Companies Can Use Digital Marketing, Lessons From COVID-19 To Adapt To Inflation

As more companies welcome the rollback of the COVID-19 pandemic, many are now left struggling to adapt to rising inflation in the United States. However, new tools in digital marketing can help them hold a competitive edge.

Marketing Veteran Joey Armstrong Discusses How Marketing Will Shift Post Pandemic

Seasoned marketing specialist, Joey Armstrong, will be diving deep into some of the ways companies will need to shift their marketing focus to adjust to a world after COVID-19.

A Mavic Pro 2 drone made by the Chinese company DJI

Leaked Unboxing Video Fires Up Rumors On DJI's First-Person Drone

Drone enthusiasts do not stop from exploring more about DJI FPV as leaks continue to surface.

McDonald’s Vs. Burger King’s Loyalty Program: Which One Is Better?

Both McDonald's and Burger King are currently testing a customer loyalty program. Here's how they stack up against each other.

Google says it has made progress toward a new system allowing the delivery of targeted advertising without the use of privacy-invading "cookies"

Google Moves Away From Diet Of 'Cookies' To Track Users

Google is weaning itself off user-tracking "cookies" which allow the web giant to deliver personalized ads but which also have raised the hackles of privacy defenders.