MARKETING

Heineken links with Facebook in digital drive

Heineken
Brewing giant Heineken is linking with social networking website Facebook to boost its global digital marketing, with the first fruits of the partnership being an online campaign aimed at making responsible drinking cool.
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Flowers of the Month

Holiday Gift Guide 2011: Gifts for Everyone on Your List

With the holidays less than three weeks away, don't panic if you haven't gotten gifts for everyone on your list; there is still much time to play Santa Claus. Here is a holiday gift guide, with the hottest gifts of 2011 for everyone on your list.
eBay Inc.

EBay Shares Rise on 'Strong Buy'

EBay (NASDAQ: EBAY) was trading up $1.23, or 4.19 percent, to $30.83 before noon Eastern Time on Monday, in large part because of the report from Kessler. He said he expects this quarter to deliver solid results for eBay in ints marketplace division and PayPal, another division of eBay.
Amazon Kindle

Marketing and Selling Your E-Book

One popular way of marketing and distributing an e-book is by setting up a landing page, also called a squeeze page, where you feature the benefits of your e-book. It's called a landing or squeeze page, because that's where you send people with your ads.
Workers stand atop scaffolding as they work on a building covered in solar panels located near the factory of the Yingli Green Energy Holding Company, also known as Yingli Solar, located in the city of Baoding, Hebei Province June 20, 2011.

ITC To Vote On SolarWorld Trade Row Friday

United States International Trade Commission commissioners will vote Friday on weather or not the U.S. solar industry is harmed by the alleged dumping of Chinese solar components. What happens Friday could either break or propel the case forward.
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Groupon fourth quarter off to strong start: Yipit

Groupon Inc's fourth quarter got off to a strong start in October as the largest daily deal company's growth outpaced that of its closest rival, LivingSocial, industry data tracker Yipit said on Thursday.
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Perform looks to Facebook to increase ad rates

British digital sports rights media firm Perform expects to be able to increase its advertising rates around video by employing more scientific data, such as that provided by Facebook, to target marketing at viewers.
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Online retail in Russia stifled by infrastructure: PwC

Russian online shopping growth is being held back by poor infrastructure and slow delivery times, accountants PWC said on Wednesday, forcing retailers to spend more before they reap any benefit of rising Internet use.

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