MARKETING

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Super 8 opening one day early in Twitter promo

Amid rumblings about its low-key marketing campaign, Super 8 will come out in movie theaters one day ahead of schedule on Thursday as part of a promotional campaign targeted at Twitter users.
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Apple tightens iPad and iPhone giveaways

Apple has put restrictions over online giveaways of their products and has enforced its Guidelines for Third Party Promotions on companies using iPhones and iPads as gifts, tagging it “free”.
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P&G sues Vi-Jon over Target mouthwash bottle

Procter & Gamble Co sued Vi-Jon Inc again for infringing its patents and trademarks, this time for making and selling a bottle for a Target mouthwash that looks too much like P&G's Scope Outlast.
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Next Issue Media looks to give the gift of profitability

While a number of publishers have spoken of solutions to growing losses in readership and advertising revenue without widespread success, Next Issue Media is placing a rather large bet on the future. The joint venture, which includes Condé Nast, Hearst, Meredith, News Corp. and Time Inc, has shown to be methodical in its approach to creating its digital product. When Next Issue Media was established nearly 18 months ago, the company provided few details about its business strategy.
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Americans buy less food as gas prices rise: survey

U.S. shoppers are making fewer shopping trips, eating out less, and skimping even on groceries to rein in household budgets amid rising gasoline prices, a survey showed.
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Retail sales rise 0.5 percent in April on food, gas

Sales at U.S. retailers posted their smallest gain in nine months in April as high food and gasoline prices drew spending away from other areas, but upward revisions to March's data suggested consumer spending in the first quarter might have been stronger than initially thought.
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Unleashing the Power of Your People with Internal Franchise

Business leaders are looking for a new edge. Their companies may be just barely alive, having made cuts they never thought they would have to make. The workers have been beaten down and overworked. The energy, the buzz, and satisfaction are dead. Why not turn to Internal Franchise, advises management consultant and author Martin O’Neill.

Tips for traveling cheap as fuel price rises

There may be no getting around the higher costs of travel – whether by car, train, or plane. You need to focus on all the other expense items of your vacation for opportunities to save.
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Apple usurps Google as world's most valuable brand

Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.

Hong Kong voted best Asian destination

Chosen by millions of travelers, Hong Knong is also the only Asian city to make it to the 10 best destinations worldwide in the 2011 Travelers’ Choice Destinations awards by TripAdvisor.
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Commodities dive on jitters about economy, demand

Faltering economic growth and edginess about the impact of costly oil fueled a fourth day of aggressive selling across commodities as Brent crude headed to its biggest weekly fall in a year while silver extended an historic slide.
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South Korea police say probing Google over private data

South Korean police said on Tuesday they had raided Google Inc's Seoul office on suspicions the Internet search firm's mobile advertising unit AdMob had illegally collected data, the latest setback to its operations in the country.
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Higher costs hit soap makers and will hit shoppers

Makers of soap, diapers and other household products are spending much more for fuel and raw materials than expected, which means more price increases are on the way for consumers.
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Amazon sales lift but profit curbed by spending

Amazon.com, reported a drop in profit for the first quarter as its investment in new businesses ate into earnings, but the online retailer's revenue forecast beat Wall Street expectations.

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