STEVE JOBS

Apple Inc took the wraps off a new iPhone on Tuesday, but may have left some fans wishing for more than an updated version of last year's smartphone.

Apple set to unveil new iPhone after 15 month hiatus

New Apple CEO Tim Cook began his first product launch on Tuesday at Apple's headquarters in Cupertino by trumpeting all of his company’s successes, but after almost an hour of self-promotion and smaller updates, Apple unveiled its latest iPhone, the 4S.

At Apple's media event Tuesday, the company delivered souped-up iPod Nanos, a new line-up of iPod Touches, and unveiled an iPhone 4S. But was it enough for fans who wanted the iPhone 5?

Some said they would not upgrade, and some said they would to other companies for phones.

The event doesn't live up to the hype.

Apple Inc CEO Tim Cook kicked off an event at which the company is expected to introduce the fifth version of its iPhone.

The Apple Web site crashed Tuesday afternoon and was still down as of 3:20 p.m., probably due to the high volume of traffic surrounding the iPhone 5 release announcement.

Since Sept. 20, 2011, Apple shares had already declined 9.4 percent before Tuesday’s trading session.

Today, Oct. 4, Apple held its keynote event in Cupertino, Calif., to discuss the upcoming product line from the globally revered technology company. CEO Tim Cook took center stage, as this was his first keynote in his current role.

At Apple's product announcement Tuesday, company founder and former CEO Steve Jobs did not make an appearance. He resigned from Apple in August for medical reasons.

Apple Inc is set to unveil the fifth iteration of the iPhone on Tuesday after a 15-month hiatus, hoping to fend off hard-charging Android rivals and safeguard its lead in the smartphone market.

Apple Inc took the wraps off a new iPhone on Tuesday, but may have left some fans wishing for more than an updated version of last year's smartphone.

Rumors around the iPhone 5 have been overheated as Apple's Let's talk iPhone event kicked off at 1 p.m. (EDT) on Tuesday. All eyes are on whether Tim Cook will unveil the next-generation iPhone 5 and when its much-speculated release date is.

Will fact be stranger than fiction? Apple has never released a new generation iPhone after summer. Apple released the first iPhone in June, iPhone 3G in July, iPhone 3GS in June and iPhone 4 in June.

Top 10 Most Surprising Things About Apple’s iPhone 5

The day Apple maniacs have long awaited is finally here and IBTimes plans to offer the most comprehensive live coverage of Apple's Oct. 4 Let's Talk iPhone announcement event.

Anticipation is building as Apple is expected to debut its long awaited next-generation smartphone, the iPhone 5, but what it will feature doesn't have to be a mystery.

iPhone watchers cannot wait to attend the Let's talk iPhone event Apple has scheduled for Tuesday, Oct. 4, at its headquarters in Cupertino, Calif. Most tech sites believe that Apple’s new CEO Tim Cook will announce the release information of iPhone 5 at this event, although the press invite cryptically provides three simple words “Let’s talk iPhone”.

The most anticipated tech event of the year is just minutes away as Apple is expected to unveil its long awaited next generation of iPhone.

Apple's anticipated Let's talk iPhone event arrives later today, but already there are reports that when the Apple iPhone 5 comes out we'll see a whopping 4.44-inch screen.The current iPhone 4, Apple's latest smartphone model, has a 3.5-inch screen.