Target, BaubleBar: How To Get An Early Jump on Jewelry Line Sugarfix Collection

Target is celebrated for their exclusive fashion collaborations, and the mass-retailer has seen overwhelming success with designer collaboration collections from Lilly Pulitzer to Missoni.

This time, Target is turning to accessories and has announced the debut of a new jewelry line created in collaboration with e-commerce accessory brand BaubleBar. The ongoing collaboration will include over one hundred pieces of signature BaubleBar pieces which will be sold at Target. Each month, a new collection will debut, according to Refinery 29.

The retail giant announced Wednesday that the collection would be debuting in its aisles soon. Very soon, in fact. The new Sugarfix by BaubleBar collection will officially debut Tuesday and will only be available on Target.com and in select target stores (around 900 locations) across the country, according to a Target press release.

The collection will feature over 180 styles of jewelry – rings, necklaces earrings and bracelets – at the accessible price-point that both brands are known for. Shoppers can expect BaubleBar’s signature colorful, colorful fashion jewelry, all of which will cost under $30. Chokers, tassel earrings and a bevy of beads in pastel and jewel tones will round out the collection.

If a BaubleBar/Target appearance seems familiar, it's because the accessory company debuted at the Target locations in 2015 with a collection of tech accessories, which featured bedazzled headphones, phone cases and Bluetooth speakers.

BaubleBar, which was launched over five years ago by Daniella Yacobovsky and Amy Jain, became widely known for its trend-driven statement accessories. The brand began as a start-up and now largely operates out of Brooklyn, New York. BaubleBar pieces typically sell for under $100 and shoppers can purchase the fun costume jewelry on offer or customize their own pieces.

“Sugarfix is about treating yourself to something special every day,” Bauble co-founder Daniella Yacobovsky told Target of the new line. “We named the line Sugarfix by BaubleBar as an homage to that familiar giddy rush we all experience when we treat ourselves to small indulgences.”

Target has turned its attention to fleshing out other lifestyle sections of the stores and recent collaborations have focused on beauty. The Sugarfix by BaubleBar follows a Target collaboration with Korean beauty and skincare company Peach & Lily and one with celebrity hairstylist Kristin Ess.