How Amenable Works

An amenable business considers the views of its customers, shareholders, investors, and other people who are not part of the company's decision making. An amenable business asks for customers' views to understand their likes, dislikes, and preferences.

Businesses that are amenable tend to make goods or provide services tailored to meet what the consumers like. They also avoid providing goods and services that will not bring any yield to the business. They tend to collect customer reviews in different ways:

  • Through questionnaires: The business formulates questions that are given to their customers to answer.
  • Through social media: The business may use its social media platforms to get feedback. One way of doing this is by reading comments under posts.
  • Through their customer care: When customers interact with customer care in times of need, they usually air out their views about certain aspects of the business. Customer care can pass on this information to management.
  • Customer interviews: This is a face-to-face meeting with the customers. It helps the customers understand more about the product or the service rendered while, in return, they get to give their opinion.
  • From their websites: Customers are free to give their opinions about the goods or services rendered. They also get to rate the performance of the business. Such information can be very helpful when it comes to making decisions.

Real World Examples of Amenable​

Some companies take customer feedback and use it to improve their goods and services. One of those companies is Uber. Once you order a cab and reach your destination, you get to rate your driver. If one driver keeps getting bad ratings, the driver gets penalized.

Apple is another company that values customer feedback. Through their Net Promoter Score system, customers are asked if they can recommend the business to anyone. A rating of 6 and below is a no. A rating of above 6 means that the customer is most likely to recommend the business to others.

Another company that uses customer feedback to improve its services is Deezer. Deezer gets feedback through the Deezer Community, which was launched to connect the Deezer customers. Deezer uses the information shared by customers to improve its services.

Significance of Amenable in Business

In some cases, businesses that are amenable can see a major improvement in their overall performance. Some of the other benefits enjoyed by amenable businesses are:

  • Increased profit: Once a business considers customers' feedback, they produce goods tailored to meet customers' preferences. This will encourage existing customers and attract new customers. More customers, more profit.
  • Increased market: When products are made to suit the public's preference, there will be more demand for them. Customer satisfaction increases the chances that they will refer more people to the company.
  • Reduced waste and loss: A company gets to reduce losses by listening to the public concerning what they want. They can also reduce waste by giving a sample of a new product to customers to try.
  • Competitive advantage: Companies with satisfied customers tend to reduce the risks that come with competition. The customers will stay loyal to the company's products.
  • Reduces employee stress: The employees will already know what customers expect from them through feedback. This may reduce the pressure on employees to guess what people want.
  • Saves money: An amenable business saves money by reducing the amount of money spent on advertising and marketing. When they take customer feedback and use the information to influence their decisions, they tend to attract more people who will keep referring others. A company like this does not need to spend a lot of money on advertising and marketing.