Tesla Pickup Release: Here's How Elon Musk's Company Can Capture A Loyal Market

In a surprise turn of events, the Tesla pickup, even if people hardly knows anything official about it, is now considered to be America’s favorite pickup truck. Well sort of.

Based on a Twitter traffic survey spearheaded by Autowise, interest in the Tesla brand exceeded that of the F-150 in 26 U.S. states. According to a report, the data was gathered using geotagged information and was used to create a “map” courtesy of TrendsMap.

The results came out after Tesla CEO Elon Musk went on a podcast interview for Ride the Lightning wherein he gave more details on what to expect from the elusive utility EV. To date, there is hardly any concrete information about the Tesla pickup. What we have so far, in terms of looks, is an obscure teaser from early this year and some impressive concept designs from fans.

Yet this did not stop people from actually anticipating what Tesla has to offer. In the U.S., pickup owners, especially those living in rural areas, are considered to be fiercely loyal to brands that they grew up with. This includes variants from homegrown companies such as General Motors and Ford, with the F-150 series remaining to be one of the bestsellers.

Some might be wondering how an EV company could actually capture a market that’s used to burly, gas-guzzling vehicles that offer much-needed utility power for work. On the other hand, it might also be a problem to entice environmentalists to consider muscle vehicles like a pickup.

According to a report from Forbes, this can be done once it’s already clear what the EV pickup could offer pickup owners. For one, electric pickups such as the one Tesla is making can offer long-range travel, something that pickup owners who travel long distances can appreciate. Early reports of the EV claims that it can run from 300 to 500 miles on a full charge depending on road conditions.

Electric pickups are also capable of exerting significant torque and offer powerful towing capabilities that will complement a pickup owner’s lifestyle. A Tesla pickup is expected to exert as much as 300,000 pounds of towing power — one of the strongest so far. This would make it easy for owners to hurl heavy objects such as dirt bikes, boats and even tow trailers with ease.

EV pickups will also prove to be economical in the long run and owning EV vehicles from Tesla or even competing brands such as Rivian or Bollinger can bring pickup owners an exclusive status they won’t get if they remain loyal to classic pickup brands.