Tesla Promoting Energy Products In Australia With Model X Towing Tiny House

Starting Monday, a Tesla Tiny House showcasing the company’s energy offerings will tour Australia. It will be towed by a Model X car and powered fully by renewable energy and show how the company’s Powerwall and solar tiles can power an entire home.

“We want to bring the Tesla Tiny House to you, so you can fully experience what it means to be self-powered. Our next stop could be in your town, tell us where you'd like to see us,” the company stated on its website.

The Tesla Tiny House is an endeavor by the company to educate the public on generating, storing and using renewable energy for homes.

The Tiny House weighs 2 tonnes and measures 6 meters x 2.2 meters x 4 meters. It gets 2 kilowatts of energy from a system of 6 panels using a single Tesla Powerwall unit. The exterior of the house is made with locally sourced, chemical free sustainable timber. The interior comprises of a design studio and a configurator, which will let customers calculate their home needs. The Tiny House will also have Tesla staff at hand to answer questions.

It already has a booked schedule, which includes the Australian cities of Melbourne, Brisbane and Sydney.

A Tesla spokesperson told Electrek Sunday, “The tour is designed to provide a one-on-one educational experience on how to integrate Powerwall and solar to seamlessly power an entire home 24/7, allowing Australian consumers to gain control and understanding of their power use.”

But, why is this product showcase touring Australia and not the United States, the prime market for Tesla products? The company has not explained this yet. But, chances are Tesla is targeting Australia since it has the world’s largest penetration of rooftop solar power with 15 percent of the 1.5 million households.

Tesla has just started showcasing its offerings and isn’t yet offering its products in Australia since, SolarCity, which it acquired last year only provided its services in U.S. and Mexico. The possibility is that depending on demand, Tesla may soon start offering solar installations in Australia.

The company is also setting up commercial offerings in Australia and is in the process of setting up a 100 megawatts/129 megawatt-hours energy storage. The facility, set up in South Australia will be the world's largest lithium-ion facility. Tesla CEO Elon Musk has promised to deliver a large-scale Powerpack system to the government of South Australia in 100 days or make it free.

Tesla has been diversifying into markets other than the U.S. for a long time and given the present administration’s stance on renewable energy, it makes sense for the company to do so.

The company revealed plans to set up Gigafactories in China and Europe in its earnings call on Aug. 3. The company has also set up an increased focus on solar and will be powering all its Supercharging stations for its cars with solar energy.

Tesla’s solar technology has a large potential globally, with large countries such as India and China not just interested in producing solar energy but actively working towards its mass production.