Tesla’s Model S Plaid Sees $10,000 Price Hike Ahead Of Release Date

Tesla (TSLA) will finally unveil the Model S Plaid on Thursday in a live streaming event, but buyers of the new high-performance EV will have to pay more for the car after a price increase.

According to Electrek, Tesla raised the price of the Model S Plaid on its website by $10,000 just a day before the launch. Reuters also confirmed the price hike.

The new EV now has a price tag of $129,990, according to Reuters.

Tesla CEO Elon Musk has billed the Model S Plaid as the “Quickest production car ever made of any kind.” He said on Twitter it “Has to be felt to be believed.”

The car has a top speed of 200 mph and a peak horsepower range of 1,020. Musk said it can reach 60 miles per hour in under two seconds. Estimated driving range on a full battery charge is 390 miles.

The boasting of the Model S Plaid performance came from Musk at the same time that he announced there would be no Plus version of the car, saying there was “no need” for it as the “Plaid is just so good.”

Tesla delayed the initially announced delivery date of the flagship Plaid from June 3, saying at the time that another week was needed before the reveal.

When released, the Model S Plaid electric sedan will go head-to-head with Porsche’s Taycan, Mercedes-Benz’s EQS, Audi’s E-tron, and Lucid Motors’ Air luxury EVs. The Model S Plaid has been in production since 2012.

Tesla will take the wraps off the Model S Plaid on Thursday in a delivery event at its Fremont, California factory, which will be livestreamed at 7 p.m. PT.

Shares of Tesla were trading at $600.15 as of premarket hours on Thursday, up $1.37, or 0.23%.