TikTok Star Bella Poarch Signs With A3 Artists Agency

TikTok superstar and singer Bella Poarch has signed with A3 Artists Agency.

The agency, which was known as Abrams Artists Agency before undergoing rebranding last year, will now represent Poarch under the alternative programming, digital media, licensing and branding division, according to Variety.

Poarch, a 24-year-old immigrant from the Philippines, rose to fame in August 2020 after her TikTok video, in which she lip-synched Millie B's "M to the B," took the internet by storm. The clip eventually became 2020's No. 1 video on the platform, TikTok said in its year-end report.

The social media star has been unstoppable since. She currently has more than 78 million TikTok followers, making her the most followed Asian content creator on the app.

Her popularity even scored her a music contract with Warner Records, which released her debut single "Build A Bitch" in May. The single has already been featured on various charts, including Spotify's Today's Top Hits, YouTube's trending chart and Apple Music's Today's Hits.

As for the track's music video, it has so far amassed more than 267 million views on YouTube.

Poarch is set to release her new song, "Inferno," on Aug. 13. She made the announcement through a 30-second video teaser featuring songwriter and producer Sub Urban and Twitch streamers Disguised Toast, Adin Ross, Ludwig and TommyInnit.

In a statement, Poarch gave a trigger warning for the upcoming video and talked about how much it means to her as a sexual assault victim.

"As a victim of sexual assault, this song and video mean a lot to me," she wrote as per Bandwagon Asia. "This is something I haven’t been ready to share with you just yet. It’s very hard for me to talk about. But I’m ready now. I decided to express myself by creating a song and video with Sub Urban based on how I wished my experience went. It’s a fantasy I wish was true. I’m looking forward to sharing this with you all."

Poarch was the first content creator to be featured in "TikTok Tastemakers," a series of creator-hosted playlists on the Pandora app.

In May, Poarch promoted her first Pandora playlist which included her own track, "Build a Bitch," Grimes' "Delete Forever," Sub Urban's "Cradles," Melanie Martinez's "Soap," Kyary Pamyu Pamyu's "Candy Candy," XXXTentacion's "whoa (mind in awe)" and Ariana Grande's "34+35."