Tinder Pranks CES By Introducing A "Dating" VR Headset
Tinder showed off its own “headset,” called Tinder VR at the Consumer Electronics Show in Las Vegas.
"As a tech company, we felt inspired to create [a VR headset] of our own," reads a blog post on Tinder’s website. "But here’s the thing: our mission has always been to get people together to have real experiences in the real world. So how do we reconcile the fact that VR is the antithesis of this?"
The company says its idea was to take the “V out of the VR.” The dating app’s “multi user VR” experience is just two people wearing a big headset and having a face-to-face conversation.
Tinder also created a video introducing its fake VR headset. The video shows a bulky headset featuring the Tinder logo on the side of the device.
"We're always looking for new ways to bring people together," the narrator says, as more of Tinders VR headset is revealed. "Not in feeds or comment sections. Real together. Shared experience. The feeling of being truly connected."
The Tinder VR headset is only being displayed at Tinder’s booth at the Consumer Electronics Show (CES) . . . The company says “the real-life experience of connecting with someone is always available on Tinder. Welcome to the future. It’s all about human connection. Give it a try—you might enjoy it.”
"We wanted to have some fun with the concept of virtual reality, given that the technology is one of the hottest trends for 2017.,” said Tinder chief marketing officer Ferrell McDonald. “But considering Tinder's mission is to help people match and then meet up in the real world -- we created something with this in mind. The experience actually takes the 'V' out of 'VR,' so CES attendees trying on our multi-user 'headset' for the first time may walk away with a new perspective of the reality in front of them."
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