Tinder's New Algorithm Smart Photos Attempts To Make Profiles More 'Swipeworthy'

Popular dating app Tinder announced Thursday that it is implementing a new Smart Photos algorithm, which alternates the first photos seen by others, notes each response as others swipe on your profile and changes the order of your photos to show the best ones first.

“Smart Photos takes into account each individual’s swiping pattern when selecting which of your photos they’ll see first. It’s a system that gets smarter with more input: the more you swipe and the more you’re swiped on, the better the algorithm serves you. Yes, there’s science behind the swipe,” Tinder said on its official blog post.

Smart Photos will continuously test users’ profile photos for their success so that photos that are most likely to be swiped right will go to the front of your profile.

“I wanted to help Tinder users who were struggling, the ones who weren’t reaching their best potential,” Michael Hall, machine learning head, Tinder, said in a blog post on the science behind the algorithm.

Tinder maps the users’ individual swiping patterns to determine which photos they will see first. To enable Smart Photos, you just need to tap the Smart Photos toggle in the "edit profile" tab.

Apart from regular information such as gender, age, location, bio information and your linked Instagram account, it is evident that the company is also paying attention to individual swiping patterns of users. Tinder’s testing results showed up to a 12 percent increase in matches.

The app has also been receiving updates lately. It introduced new features such as Boost and Social to make it more appealing to users.