Tom Brady's New Instagram Account: Under Armour Products, TB12 Logos And A Perfect Life From The New England Patriots QB

Instagram is a platform for curated perfection: selfies at the most flattering angle, filtered orange sunsets and life as a seemingly endless brunch. On Instagram, the image of our lives is often cut into perfect digestible rectangles, projecting an existence rife with adventure and luxury.

It's no wonder New England Patriots quarterback Tom Brady signed up for the service just this past weekend. If any public figure seemed tailor-made for the image-heavy social media platform it's Brady, a globe-trotting, handsome NFL superstar who's married to an incredibly famous supermodel. The couple earns more money than almost any famed husband and wife.

In a Facebook Live announcement Saturday that mocked high school football players choosing a college, Brady said he was set to join Instagram. Brady's Facebook page, once his only social-media presence, consists mostly of humor that is self-effacing and, at times, somewhat odd.

And while his Facebook page is fun, the venture into the world of Instagram makes sense for Brady as a marketing entity, and his early posts hint at that fact. For a lot of the most-followed folks, Instagram is all about pushing a so-called brand, and quite literally, Brady's TB12 logo is all over his first two posts.

The first picture Brady posted has him in the snow, rocking a TB12 hat. His second post, what seems like a cute picture with his daughter, showing only their shoes and football on TV? Those sneakers happen to be made by Under Armour, a brand Brady endorses. At the foot of the couch, well, that's a conveniently folded sweatshirt displaying the TB12 logo. The first two posts are a nice glimpse into a life that would make most folks envious — often the case on Instagram — but also prime real estate to push products.

And while Brady might not have started up his Instagram solely to get more exposure for his favorite brands, it could definitely prove a lucrative side effect of starting the account. In just one weekend, the 39-year-old racked up nearly 800,000 followers on Instagram and it's likely he'll soon have at least a million.

Should Brady want an extra source of income, Instagram users with a million followers can earn about $50,000 per sponsored post, the Economist reported last year, while the New York Times reported those fees can go as high as $75,000. At the very least, these posts are free ad space for things Brady already endorses, as well as an affirmation for his image as a superstar athlete with an enviable lifestyle.

"It's easy to showcase [on Instagram] a product or service in a visual context that makes perfect sense, doesn't feel forced and creates positive feelings around the brand," wrote Adweek about the social media service as a marketing platform.

In other words, Instagram is a perfect medium for Brady to sell "Tom Brady the lifestyle" — and all the $80 pajamas, UGG slippers and $200, vegetable heavy, cookbooks that come with it.