JEFF BEZOS

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Amazon Kindle Fire HD

Kindle Fire HD Will Offer Opt-Out For Ads: Is Amazon Moving Towards A Freemium Model For Its Hardware?

Amazon.com Inc. is reversing its decision announced just last week with the unveiling of its new HD line of Kindle Fires to supplement the devices' low cost with ad-based support. In a statement emailed to the press, Amazon said that it will now give customers the option to opt out of advertisements for a premium price of $15. The decision reflects a growing need to slash hardware prices and monetize users in other, more creative ways in what is becoming a fiercely competitive tablet marketpl...

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