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What Makes The Perfect Super Bowl Ad? Start By Using ‘The Force’

With an ad’s placement costing $5 million for just 30 seconds of airtime, its maker is under a lot of pressure to deliver a truly memorable experience.

Super Bowl Advertising And Sexism: Will This Year’s Commercials Target More Women?

Some advertisers attempted to reach women during the game last year, but others continue to either discount or even alienate this influential demographic group.

Watch Budweiser's Clydesdale Super Bowl 2016 Commercial [VIDEO]

After years of featuring puppies in its commercials, Budweiser returned to its signature Clydesdales for its second ad slot during Super Bowl 50.

Super Bowl 2016: Fake Prop Bets For The Biggest Media And Advertising Day Of The Year

Nowadays, you can find a prop bet to wager on anything remotely related to the Super Bowl, including the ads.

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Why The Super Bowl 2016 App And High-Tech Levi’s Stadium Are The Future For NFL Fans

As the National Football League ups the ante with its Super Bowl 50 app, high-tech venues and behavior-tracking apps in stadiums will become commonplace in the coming years.

NBC To Join CBS, NFL Network On Thursday Night Football; Streaming Partner To Come

The NFL will also announce an "over-the-top" streaming agreement soon.

How Many Times Have The Carolina Panthers Been To The Super Bowl? A Playoff History For The NFL Franchise

The Carolina Panthers are a relatively young franchise and will look to leave a permanent mark on the team's history in Super Bowl 50.

Super Bowl 50 Terrorism Threat? F-16 Fighter Jets, FBI, K-9 Units, Helicopters Ready For Football Game

Law enforcement stepped up security ahead of the football showdown in Santa Clara, California.

Super Bowl 2016: NFL And Nickelodeon Star Isabela Moner Want To Lure Kids To Football

By airing special Super Bowl content on Nickelodeon, the NFL is hoping to build a new base of fans.

There Is No Such Thing As A Banned Super Bowl Ad

"Banned" Super Bowl ads join a growing list of ways marketers try to grab attention in the runup to the big game.

Super Bowl 50 Live Stream: Watching The Broncos-Panthers Game On Your iPad Takes A Small Miracle

If you’re one of the 1 million to 2 million people planning to live-stream the Super Bowl on a computer or mobile device, it will get complicated.

Super Bowl 50 Ads: Cost Growth Far Outpacing Stock Market, Price Has Skyrocketed In Past Decade

The price for placing an ad that airs during the big game has spiked by more than 75 percent in the last decade.

Video: Behind The Scenes At The 12th Annual Puppy Bowl

More than 80 puppies pawed their way to New York to be a part of the taping of Puppy Bowl XII to be shown on Animal Planet on Super Bowl Sunday.

Super Bowl 50 Advertisers Are Already Posting Their Commercials On YouTube

The Super Bowl is like Christmas for TV advertisers, and it starts earlier and earlier each year.

Super Bowl 50 Terrorism Plot? FBI Warns Of Security Threats, Lone Wolf Terrorism At Football Showdown

The stadium in California can hold nearly 70,000 people, making it a possible target for attack.

Video: LA Fans Ecstatic As Rams Head West

Los Angeles fans celebrate after NFL owners vote to move St. Louis Rams to Los Angeles.

NFL LA Decision: St. Louis Rams Headed To Los Angeles, San Diego Chargers Could Join

League owners decided Tuesday that the St. Louis franchise could relocate, and offered the San Diego Chargers the option of sharing a stadium with them.

Peyton Manning Doping Allegations Update: Al-Jazeera Reporter Reveals Second Source Confirming Human Growth Hormone Use

After the main source in a documentary recanted, journalist Deborah Davies said Sunday she has a second credible source.

Peyton Manning Screen Shot 2015-12-28 at 4

Who Is Al Jazeera’s Source? Charlie Sly Recants Peyton Manning HGH Allegation [VIDEO]

A former intern at the Guyer Institute in Indiana now says the NFL quarterback did not use human growth hormone.

NFL Los Angeles Update: St. Louis Approves New Stadium Plan In Attempt To Keep Team

City aldermen voted 17-10 Friday to contribute $150 million to construction of a $1.1 billion stadium -- in hopes of preventing the team's relocation to Los Angeles.

NFL Los Angeles Update: Raiders, Chargers, Rams Relocation Efforts Could Be Decided By Owners In January

Two owners involved in the NFL's L.A. relocation efforts are hoping for a January vote on the issue.

Thanksgiving NFL Football History: Why Do The Cowboys And Lions Play Every Year?

In 1934, an enterprising NFL team owner in Detroit started what has become a pro football tradition.

Aaron Rodgers Calls Out Anti-Muslim Hate After Packers-Lions Game

Quarterback Aaron Rodgers called a fan's shouted comment during a moment of silence part of a "prejudicial ideology."

NFL Player Ray-Ray Armstrong Going To Jail? Oakland Raiders Linebacker Could Face Prison For Barking At Police Dog

Oakland Raider Ray-Ray Armstrong could be charged with a third-degree felony in Pennsylvania, punishable by up to seven years behind bars and a $15,000 fine.

Will Rejection Of Houston Equal Rights Ordinance Hurt City Businesses? Repeal Of Anti-Discrimination Law Will Not Affect Super Bowl

Some fear Houston could see a negative economic impact after voters rejected the Equal Rights Ordinance, but the NFL hasn't canceled Super Bowl plans.