TIM COOK

Can Apple make the best phones? Check. Create new markets? Check. Put on a great show? Check. So about the diversity ...

Apple's multitasking watch didn't impress investors much, as the stock ended the day lower.

Apple unveiled a new wearable device, which it calls the Apple Watch.

China makes the world's iPhones, but is less crazy about the iPhone 6 than the U.S. Still, Apple is doing fine in the second-biggest economy.

Apple announced its next smart phone device today. Will the rumored larger screen bring more gamers to the platform?

Will NFC revolutionize retail, or simply give Apple users greater convenience?

Apple attempts to reinvent a category it once dominated with two big-screen phones to compete with Android-powered "phablets."

Today could be Apple's moment to show consumers that it has officially entered the "post-Steve Jobs era."

Four ways to make sure your sensitive pictures never see the light of day.

The updates will include notifications when someone tries to access user accounts, and enhanced verification procedures.

This time around there's so much riding on Apple's iWatch. Here's why.

Minority workers hold a small fraction of Silicon Valley jobs, but 76 percent of its low-wage contractor positions.

Sprint's new CEO Marcelo Claure promises new competitive rates on the mobile network.

The Apple iPhone 6 is expected to have a number of new features, but not everything is guaranteed to make it into the smartphone.

Gates becomes the latest tech titan to get wet for Lou Gehrig's Disease.

Tech helps the Ice Bucket Challenge go viral.

Talk show hosts Jimmy Fallon and Seth Meyers also paid tribute to the 63-year-old actor who died on Monday at his home in Tiburon, California.

Apple reveals largely white and male workforce outside of retail positions.

Apple may be poised to embrace social media with its latest hire, former Nike social media head, Musa Tariq.

Following the largest acquisition in its history, Apple is now planning to cut about 200 jobs in areas of overlap.

Since Tim Cook took over as CEO in late 2011, all iPhone models have launched in September, and always two days after a new iOS release.