TIM COOK

New Apple CEO Tim Cook began his first product launch on Tuesday at Apple's headquarters in Cupertino by trumpeting all of his company’s successes, but after almost an hour of self-promotion and smaller updates, Apple unveiled its latest iPhone, the 4S.

Shares in Research In Motion ended 2 percent higher in yo-yo trade on Tuesday after rival Apple hinted at threats to RIM's core corporate market, but failed to wow fans and investors with its latest iPhone.

At Apple's media event Tuesday, the company delivered souped-up iPod Nanos, a new line-up of iPod Touches, and unveiled an iPhone 4S. But was it enough for fans who wanted the iPhone 5?

The event doesn't live up to the hype.

Shares in Research In Motion fell 4.3 percent to their lowest level in almost six years after Apple CEO Tim Cook said that more than 90 percent of Fortune 500 companies are testing or deploying the iPhone and iPad.

Apple Inc CEO Tim Cook kicked off an event at which the company is expected to introduce the fifth version of its iPhone.

The Apple Web site crashed Tuesday afternoon and was still down as of 3:20 p.m., probably due to the high volume of traffic surrounding the iPhone 5 release announcement.

If iPhone 4S was named iPhone 5, the world may not have been so disappointed even if the specs and features were the same. On Tuesday's Let's Talk iPhone event, Apple unveiled its new iPhone, dubbing it 4S, to be released on Oct. 14, two days after the release of iOS 5 and iCloud.

Since Sept. 20, 2011, Apple shares had already declined 9.4 percent before Tuesday’s trading session.

Apple's big Let's Talk iPhone event announced a new iPhone 4S with faster download speeds, a better camera, and a voice assistant named Siri, but still left many disappointed the company didn't unveil a new iPhone 5.

At Apple's product announcement Tuesday, company founder and former CEO Steve Jobs did not make an appearance. He resigned from Apple in August for medical reasons.

Shares of Sprint Nextel, the No.3 wireless carrier continued their two-day plunge after Apple introduced a new version of iPhone4

Apple Inc is set to unveil the fifth iteration of the iPhone on Tuesday after a 15-month hiatus, hoping to fend off hard-charging Android rivals and safeguard its lead in the smartphone market.

Apple Inc took the wraps off a new iPhone on Tuesday, but may have left some fans wishing for more than an updated version of last year's smartphone.

Shares of BlackBerry developer Research in Motion fell to a new yearly low as Apple started to introduce its iPhone5. Apple CEO Tim Cook said 93 percent of the Fortune 500 are testing it.

iPhone 4S comes with Retina Display, faster processor and iOS 5. First images trickle out of press conference.

Rumors around the iPhone 5 have been overheated as Apple's Let's talk iPhone event kicked off at 1 p.m. (EDT) on Tuesday. All eyes are on whether Tim Cook will unveil the next-generation iPhone 5 and when its much-speculated release date is.

The day Apple maniacs have long awaited is finally here and IBTimes plans to offer the most comprehensive live coverage of Apple's Oct. 4 Let's Talk iPhone announcement event.

Anticipation of Apple's Tuesday unveiling of the iPhone 5 has reached fever pitch, with speculation on everything from form to features running rampant. Chinese state-run carrier China Unicom added to the frenzy this week at the Macworld Asia expo in Beijing by presenting a slideshow that included a segment documenting the evolution of the iPhone.

iPhone watchers cannot wait to attend the Let's talk iPhone event Apple has scheduled for Tuesday, Oct. 4, at its headquarters in Cupertino, Calif. Most tech sites believe that Apple’s new CEO Tim Cook will announce the release information of iPhone 5 at this event, although the press invite cryptically provides three simple words “Let’s talk iPhone”.

The most anticipated tech event of the year is just minutes away as Apple is expected to unveil its long awaited next generation of iPhone.