Trader Joe’s Under Attack After Employee Firing Goes Viral
A Trader Joe’s employee took to social media to share how a letter he wrote to the company’s CEO asking for enhanced safety measures amid the ongoing COVID-19 Pandemic led to him losing his job—and now, the organic grocery chain is finding itself in the hot seat.
The employee, Ben Bonnema, took to Twitter Friday to share a letter he had sent to CEO Dan Bane asking for enhanced procedures in stores like the New York City location he worked in, Store 545, after researching scientific recommendations for ways to improve the experience for both staff and customers. However, the move was quickly followed up with his being fired for what he was told was not “sharing company values.”
trader joe's just fired me for sending this letter to the ceo, saying i don't share the company values. i guess advocating for a safer workplace isn't a company value? pic.twitter.com/3TKi5B8HSJ
— Ben Bonnema (@BenBonnema) February 26, 2021
here's the letter they gave me pic.twitter.com/BeYmopbmJ3
— Ben Bonnema (@BenBonnema) February 26, 2021
In particular, the call in his letter to Bane where he asked for the mask policy to be strictly enforced and to give people a “3 strikes” policy when it came to violations was what led to Bonnema being let go from his job. Naturally, after he shared the news, many took to Twitter to support him and blast the organic grocer, stating that if they didn’t value employees and customers, then their business could be taken elsewhere.
Today my friend got fired from #TraderJoes when he recommended enhanced COVID-safe practices. He’s been working there all through the pandemic, but I guess his labor (and his health) aren’t essential to corporate. Support Crew for a @TraderJoesUnion! https://t.co/DeqKK11SBJ
— Shakina (@Shakeenz) February 26, 2021
I'm never stepping foot inside a #TraderJoes again unless they make this right.
— Heather ~ She/Her/Interior Design Student (@ChartreuseFox) February 27, 2021
#TraderJoes I’m def gonna miss indulging in some of your products - but I gotta be able to sleep at night.....so,
— 🌻🇺🇦 ✌🏽LatvianGirl (@bizgirl2018) February 27, 2021
buh-bye! 💔⚖️ https://t.co/e3njHE9QaU
These are great science-based health suggestions. What's up Trader Joes? #ProtectYourWorkers https://t.co/jBJFTTkILi
— 🇺🇦🌻Robin-Ann #CovidIsAirborne Klotsky, PhD (@RAKlotsky) February 27, 2021
@TraderJoesUnion This makes me not want to shop at #TraderJoes No excuse for firing someone with good ideas. Disgusting. I hope he sues. https://t.co/nEGKOHeopK
— FIF° de Florence°🏹Wish Me Luck (@DrFifiRx) February 26, 2021
Ok, #TraderJoes let's fix this for Ben and your other employees, or sadly you will lose me as your customer. #employeeprotection is good #CustomerService https://t.co/ppkvPeZufV
— Getting snarkier by the second (@lboone1989) February 27, 2021
I've shopped at #TraderJoes for years but this employee being fired over a very respectful and well-thought out letter to the CEO about how to improve store safety really has me turning my back on them. I expected better from you. I really did.
— That Gay Bitch 🌈 (@blkgrlwithfeels) February 27, 2021
Some also shared they had stopped shopping a while ago, at the start of the pandemic, when the company initially failed to give employees proper PPE materials. Locations were notably forced to close early into the pandemic as workers began to get sick with the deadly virus. A Twitter account of Trader Joe’s workers advocating for a Union to represent them revealed in April that a worker at the store Bonnema was employed by had also died of the virus.
I stopped shopping at #TraderJoes in April 2020. They weren't providing PPE to their staff. Still don't. I didn't feel safe. They don't allow online shopping-which is the safest way to shop if one isn't eligible for a vaccine yet #COVID19
— Rebe+lovesNYC (@SanityorVanity) February 27, 2021
There’s a reason I haven’t set foot in a #TraderJoes since the pandemic began. Evidently their core values include “firing anyone who expresses concern about the health and safety of customers and employees.” https://t.co/rfkCMI448b
— Convolver (@Convolver) February 27, 2021
I remember when COVID first hit, #TraderJoes employees weren't given mask or gloves. the same with #TargetCon
— Michelle G. (@squasher12) February 27, 2021
I also stopped shopping #TraderJoes. It’s ridiculous that they don’t support online orders or curbside. They do limit entry, but you can’t maintain 6 ft from people, staff included. The aisles are too narrow and the weird layout doesn’t support social distance.
— Sara Marschand (@sadieros) February 27, 2021
Trader Joe’s has not commented on the backlash from Bonnema’s firing, but they aren’t the only grocery chain that has made headlines lately and faced threats of a boycott over decisions made by CEOs and other executives.
Publix came under fire in January after it was revealed the company’s heiress had donated $300,000 to help former President Donald Trump put on his Stop the Steal Rally on Jan. 6, which preceded an Insurrection attempt at the Capitol. Home Depot also faced backlash when the company’s co-founder expressed support for Trump in November, while a photo of a display seemingly encouraging shoppers to vote for him led to a backlash against crafts retailer Hobby Lobby two months earlier.
Another company that faced backlash was Sherwin-Williams Paints after an employee revealed they were fired for posting TikTok videos of the paint mixing process.
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