KEY POINTS

  • Manchester City's ties to Puma could convince Erling Haaland to join them next summer
  • Puma is reportedly hoping to entice the Borussia Dortmund star to switch brands
  • The Norwegian superstar has a release clause set to activate next summer

Borussia Dortmund’s Erling Haaland is set to become one of the most sought-after transfer targets next summer, and Manchester City may have an ace up their sleeve in getting him to sign with them.

In an exclusive report by Harry Pratt of the Daily Star, Manchester City is hoping that Puma can step in and entice Haaland to join Manchester City over the likes of Chelsea, Manchester United and Real Madrid.

The German sportswear manufacturer is hoping to have Haaland as the face of their brand and lure him away from Nike.

According to Pratt, Puma is prepared to offer Haaland a deal worth £50 million ($68.1 million) over four years.

The outlet also claimed that the Norwegian could switch brands sooner if he decides to do so, and that could pave the way for Manchester City to net the highly coveted striker.

The rush for Haaland started as early as this summer after teams were going out of their way to convince Borussia Dortmund to sell them the prolific 21-year-old striker.

However, all talks and rumors ceased after Haaland himself tweeted out that he was ready for the journey with his day ones.

Puma is the kit sponsor of Manchester City after having agreed to a deal believed to be around £650 million ($884.9 million) over ten years.

Key figures in the club like manager Pep Guardiola, Kyle Walker, Ederson and Oleksandr Zinchenko also have their personal deals with Puma, and Haaland could join the list very soon.

Haaland is thought to have a release clause worth £68 million ($92.6 million) that is set to become active next summer, according to The Athletic.

Should it happen though, having Haaland at the head of the Manchester City attack could prove to be a worthy gamble as he has scored 47 goals in 48 league games for Borussia Dortmund.

The potential sponsorship deal with Puma, combined with Manchester City’s high-caliber offense, could be the major reason why the highly-touted striker may opt to join the Etihad Stadium side next summer.