Twitch Signs Rapper Logic For Exclusive Streaming Deal

Twitch has signed rapper Logic to an exclusive seven-figure deal to stream weekly on the platform.

Two of Logic’s songs, “1-800-273-8255” and “Homicide,” both made it to the Billboard Top 10 in the past few years and has a new album titled “No Pressure” coming out in a few days.

Logic, born Sir Robert Bryson Hall II, recently announced that he was retiring from music to “be a great father” and said that the Twitch deal was a natural extension because he has already been playing video games on YouTube notes Digital Trends.

The stream will include “a mixture of in-studio sessions, special guests, [ask me anything]-style formats, and gaming,” Twitch said in a press release, adding that “signing Logic is a firm commitment of Twitch’s continued investment in non-gaming content and creators.”

Already on Twitch since 2016, Logic said he wants to use the platform to interact more with his fans. After appearing at TwitchCon, the rapper launched his Twitch channel in 2019.

“I think it’s a powerful platform that allows me to connect with my fans in the best way possible. And the safest way possible for someone in my position,” Logic said, also mentioning that he liked how you can customize chats to block haters.

“I’m not going to be on Twitch, having political debates. I’m going to be on Twitch, helping people after they’ve had a day of protesting or political debates, unwind and laugh and smile,” Logic said.

This marks a first for Twitch as Logic’s contract is the first exclusive music creator partnership deal although celebrities are no strangers to the platform. Digital Trends notes that the significance of the partnership highlights both the growing popularity of Twitch in the mainstream but also illustrates how entertainment and video games are crossing over and merging.

“Logic embodies the evolution of creators that we’ve seen over the last few years on Twitch. He came to Twitch as a gamer but understands the value of the Twitch community and how our passionate and engaged audience can also connect with and support his music,” Mike Olson, Twitch senior vice president and head of music, said.

“This type of streaming partnership is new for Twitch but speaks to what is happening on the service with our growth across non-gaming content, and particularly the massive interest we’re seeing within music,” Olson said.