Twitter Comes For Zuckerberg’s Apps With Newest Feature

What you post to the Internet may remain forever, but that's no longer a problem on Twitter (TWTR).

The social media app has announced that it’s releasing a new feature that will allow users to have a tweet posted for 24-hours before it disappears from the platform. This feature is called “Fleets” and it will be available to users starting on Tuesday.

If the feature sounds familiar, that's because a similar option it's already offered on several other apps. Snapchat, as well as Mark Zuckerberg's Instagram and Facebook, also allow users to make posts with the option to have them disappear after a certain amount of time.

The difference between Twitter Fleets and regular tweets is that Fleets can’t be shared, liked, or quote tweeted, Variety reports. Creators believe this will increase engagement between users and spark conversations that might not have happened on a thread of tweets.

"...some of you tell us that tweeting is uncomfortable because it feels so public, so permanent, and like there's so much pressure to rack up retweets and likes. That’s why, unfortunately, there are so many tweets left in drafts. To help people feel more comfortable, we've been working on a lower pressure way for people to talk about what’s happening," Twitter explained in a blog post on Tuesday.

Instead of users quoting a tweet and starting a thread, Fleet allows users to quote a tweet on their Fleet. They can also add text, links, photos, videos, or GIFs to their accounts.

Similar to the other platforms that have this feature, Fleets will be at the top of timelines and not visible on actual feeds.

When regular tweets are deleted, they can still be found on search engines and aren’t ever truly gone. With this new feature, users can be assured their content won’t be found after it’s taken down or the 24-hour time limit runs out.

Fleets was first tested in Brazil in March. The Twitter feature has also experienced trial runs in India, South Korea, Italy, and Japan before its U.S. launch.

Shares of Twitter were trading at $43.18 as of 11:40 a.m. EST on Tuesday, up $0.45 or 1.05%.