Twitter Doubles Character Limit To 280
Tuesday evening Twitter announced it will expand the character limit for some users to 280 characters, that's double the traditional 140. The change was announced on the Twitter blog written by a product manager and a senior software engineer with the company.
“We want every person around the world to easily express themselves on Twitter, so we're doing something new: we're going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean),” said the post.
The new limit is currently only available to a "small group" of users. Jack Dorsey, the CEO and co-founder of Twitter, is one of those select users who can access the new limit. He used it Tuesday to explain the reasoning behind the change, and said that the original limit was an “arbitrary choice.”
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu
— jack (@jack) September 26, 2017
The change was driven by data, Twitter said. The company found that nine percent of tweets in English have 140 characters, the limit. While less than one percent of Tweets in Japanese hit the limit. "Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese," said the blog post.
The reason for trying the change out on a small group of users before releasing it platform wide is to ensure that it will work best for the community, said the post.
Some users had already been getting around this limit by using TwitLonger, a site that allowed users to type their Tweets into the site and then would automatically post a link to that Tweet to their Twitter feed. Others opted to simply type out their long messages to their followers in a note on their phone and post a photo of it in lieu of a text Tweet. Some resorted to compiling threads of multiple Tweets strung together until they completed their thought. These tactics might become less common on the app if the 280 character limit is expanded to the full community of users.
Unsurprisingly, after the change was announced Tuesday users immediately started Tweeting about it.
Chrissy Teigan was of course on top of the new change to the platform.
literally my only talent was being able to think of tweets exactly 140 characters long. i don't know if I will be able to alter this to 280.
— chrissy teigen (@chrissyteigen) September 26, 2017
Users couldn’t help but make jokes about the change too.
Now that Game of Thrones got away with having 280 characters, everyone thinks they can do it.
— Fran Berkman (@FranBerkman) September 26, 2017
280 characters is basically all 7 harry potter books foh
— Desus Nice (@desusnice) September 26, 2017
Many users were upset that of all the changes the company could make to the platform to make it a safer place, it instead decided to increase the character limit.
twitter: what do you guys want
— Goth Ms. Frizzle (@spookperson) September 26, 2017
everyone: get rid of the nazis and fix the report system
twitter: did I hear 280 characters
Others really just still want the ability to edit their Tweets, something Twitter has long held out on.
Me-"Oops typo. Can I edit that real quick?"
— Alan Denton (@AlanTheWriter) September 26, 2017
Twitter-"Now you can tweet 280 characters!"
M- "Ok but what I really want–"
T-"YOU'RE WELCOME!!"
Other users were upset that of all the changes the company could make to the platform to make it a safer place for users, it chose to alter the character limit.
twitter: what do you guys want
— Goth Ms. Frizzle (@spookperson) September 26, 2017
everyone: get rid of the nazis and fix the report system
twitter: did I hear 280 characters
twitter all we want is to be able to edit tweets and flag assholes for abuse
— Jared Rizzi (@JaredRizzi) September 26, 2017
no one asked for 280 characters what the nonsense is this
Twitter began a campaign to make the platform a safer place for its users back in January and six months later gave an update on whether or not the changes to the platform had any success. The general manager of consumer product and engineering said that while there was still more work to do, there was “significantly less abuse” on the social media. While some users still want stronger repercussions for abusive accounts on the site it seems they’ll have to wait.
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