KEY POINTS

  • OpenSea marks the most monthly visitors followed by MagicEden, says an on-chain analyst
  • The analyst said NFTs drive more web traffic than DeFi
  • Most of the web traffic to NFT marketplaces reportedly comes from the U.S. followed by Canada

0xKofi, an anonymous Twitter user and partner cryptocurrency focused investment firm 1Combination, have summarized web traffic data from various NFT marketplaces to find out that Twitter is the hub of crypto marketing activities.

The on-chain analyst known for revealing NFT-related data on NiftyTable aimed to "find trends in user demographics, social media marketing performance and platform growth"

The second position is occupied by YouTube which has a "lot less high-quality crypto content" and poses a "good opportunity for content creators to escape the threadooor rat race and dominate a less competitive crypto media channel."

According to 0xKofi, OpenSea - the world's biggest NFT marketplace - had the most amount of visitors with over 140 million visits to the website each month. Moreover, Magic Eden, an NFT marketplace on Solana, ranked second with over 46 million monthly visits.

"Visitation has been dropping across the board as NFT trading volume has cooled down," said 0xKofi.

X2Y2, an NFT marketplace on Ethereum, had the lowest number of visitors although it accounted for 36% of weekly NFT trading volume. "This indicates that most trading on x2y2 is done through aggregators like Gem instead of directly on the x2y2 website," noted 0xKofi.

The majority of visitors on these NFT marketplaces were males and young people and according to the data provided by 0xKofi, 46% of the traffic to OpenSea was mobile. Meanwhile, the other 54% was desktop.

For Magic Eden, 33.2% of visitors came from mobile while 66.8% of visitors visited the website via desktop. For almost every major NFT marketplace, desktop visitors were more than mobile visitors.

"Of course, correlation [between mobile and desktop visitors] is not causation. But this indicates that a growing number of users want to interact with NFTs on mobile, and marketplaces should invest resources accordingly," 0xKofi said.

The biggest number of visitors to NFT marketplaces comes from the U.S. followed by Canada, the United Kingdom, Turkey, and India.

Another interesting point noted by the on-chain analyst is that the NFT industry attracts more investors than decentralized finance (DeFi) as the largest NFT marketplace OpenSea currently has 10 times more monthly unique visitors than Uniswap, the largest decentralized crypto exchange.

"This isn't surprising. The number of unique wallets trading on OpenSea (380k this month) is higher than the number trading on Uniswap (232k this month)," said the anonymous on-chain and NFT data analyst.

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