Twitter Plans To Broadcast Live Video Programming 24/7

Twitter has been making progress in providing its users with live broadcasts, but it looks like the company wants to take it further. Twitter COO and CFO Anthony Noto revealed in a recent interview that the company will soon broadcast live content for 24 hours a day, seven days a week.

“We will definitely have 24/7 [video] content on Twitter,” Noto told BuzzFeed News. “Our goal is to be a dependable place so that when you want to see what’s happening, you think of going to Twitter.” The planned live video content on the site will cover news, sports and entertainment.

Noto didn’t provide a specific timetable of when Twitter will start broadcasting live video, but did say that it will take some time before it launches. He also said that the company is still working on programs that would fill its 24/7 live broadcast. “We’re working on many, many things,” Noto said. “There’s a lot in the pipeline.”

Twitter will be attending the the sixth annual Digital Content NewFronts event in New York, which kicks off next week on May 1st. It’s likely that the company will announce some of its plans for its live 24/7 broadcast as NewFronts is where advertisers will hear pitches from major media companies.

Twitter might even announce some of the shows that will be available on its 24/7 live broadcasts at NewFronts. However, it’s expected that Twitter’s shows won’t compete with the likes of Netflix’s or HBO Now’s shows which require audiences’ full attention. Instead, Twitter’s shows will fill the gap left by those services where users will be able to simply tune in and out.

Earlier this month, Twitter lost a bidding war to Amazon for the streaming rights of Thursday Night NFL games. Amazon reportedly paid $50 million for this year’s season streaming rights, while Twitter paid $10 million for last year’s, according to The Verge.

The loss of NFL games on Twitter is a huge blow to the company, but it did prove that it was capable of delivering quality live streams. Now, all Twitter needs to do is secure enough streaming rights to fill its 24/7 live program, but that will prove difficult if it keeps losing big names to competitors like Amazon.