UK banks on 'fairytale' holidays to lure tourists

The tourism industry in the United Kingdom seems to be in a “never give up” mood. After losing the bid to host FIFA 2018 to Russia, the country now eyes wealthy travelers by offering fairytale holidays in Britain’s castles, stately homes and theatres, VisitBritain, UK’s national tourism agency said in a statement on Tuesday.

VisitBritain is looking forward to launch a major marketing campaign next year to promote these fairytale holiday places in UK. The agency plans to invest about $ 80 million on the worldwide campaign, and will seek an additional $ 80 million from the private sector.

It is estimated that 'fairytale' holidays will attract about 10 million millionaire tourists from across the world.

According to VisitBritain, a growing number of tourists are ready to spend on such holidays where they can experience aura as in a fairytale. “It will draw on the country's rich history, showing a magical side of Britain which has a powerful sense of playfulness and fantasy, Patricia Yates, director of strategy and communications at VisitBritain, said.

The agency will offer these holidays in three categories – gold for ultimate luxury, platinum for standards and black for minimal indulgence, though any of the three will promise a substantial holiday experience.

Highlights of the 'fairytale' holidays will be various choices to stay in stately homes or in a Scottish castle; visiting backstage at Shakespeare's Globe Theater in London; rides on helicopter and vintage steam railway and more, the agency said in the statement.

Britain is blessed with several old castles. Many of them provide luxury stay facilities including Amberley Castle, Thornbury Castle, Bovey Castle and Watermouth Castle to name a few.