Kraft Heinz’s VELVEETA cheese brand announced on Wednesday that it will be releasing a “cheese-scented” nail polish in a collaboration with the London-based nail brand Nails Inc.

VELVEETA says that its new "VELVEETA Pinkies Out Polish" is a part of its creative platform, "La Dolce Velveeta," which it says is about stepping out in a confident and unapologetic way to show the world that a life full of outrageous pleasure is being lived. The brand insists that it wants consumers to “live life pinkies out” with its yellow nail polishing dripping down as cheese on their fingers.

“VELVEETA is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy — nail polish,” said Kelsey Rice, Senior Brand Communications Manager at The Kraft Heinz Company in a press release.

“Our VELVEETA Pinkies Out Polish gives pleasure seekers everywhere an irresistible new way to show the world that they are living “La Dolce Velveeta” by living pinkies out.”

The cheese-scented polish will come in a pack of two with a yellow and red color for $15. The collaboration will also offer a cheese-themed nail sticker pack for $4.99. They can be purchased on Nails Inc.’s website.

Kraft Heinz also entered the beauty product business in Jan. when it introduced a bologna-inspired “Oscar Mayer Face Mask.” It is a hydrating and moisturizing face mask that looks like a piece of bologna with wholes for your eyes and mouth.

RELATED STORIES