Victoria's Secret Plans For A 'Culturally Relevant' Fashion Show In The Future
Victoria Secret said Monday that it is planning to one day bring back its once-popular fashion shows but this time in a “culturally relevant way,” according to CNBC analysts.
Focusing on its rebranded message that caters to many different body types, the company hopes to reflect a new-and-improved image after mixed reviews to its last fashion show in 2018, which received some of the worst ratings in all of broadcasting history. Victoria’s Secret soon after decided to leave its parent company L-brand and restart.
“We’re not in a hurry to announce when that will be or how that will be ... but we will redefine it in a way that’s culturally relevant in the coming years.,” said Victoria’s Secret CEO Martin Waters during the virtual presentation.
He added though, “Our intent is to get back into the fashion show business.”
The cancellation of the show for two years has allowed the company to save money that will be used towards brand new ideas.
“We have historically had a very significant amount of our marketing spend that was around the fashion show, and we saved that money in the last two years,” Waters said.
The company has hinted at investing in a digital entertainment platform for women to celebrate all the many different body types, according to CNBC, a huge change-up compared to past years of “Victoria’s Secret supermodels” being known exclusively as size zeros.
Another example of the celebration of different body types by Victoria’s Secret’s rebrand is the lingerie company will be completely getting rid of its “Victoria’s Secret Angels” and replacing them with body-positive brand ambassadors.
Shoppers can also be expected to see plus-size mannequins in stores soon, Waters said.
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