Video: 2 Killed In Plane Crash After Gender Reveal Stunt Goes Wrong

Two people were killed in Cancun, Mexico, on Tuesday afternoon when a plane nosedived and crashed into the sea during a botched gender reveal party, reports say.

Video footage of the incident showed the expecting couple, their family and friends cheering, "It's a girl," as a small Cessna 206 passed overhead their party boat in the Nichupte Lagoon off the coast of the resort city. But the crowd started to shriek in horror as the plane fell straight into the waters, the U.S. Sun reported.

One person can be heard saying, "It's all good as long as it doesn't end up crashing into us," when the plane was attempting to perform its aerobatic stunts, moments before the crash.

The celebration came to an abrupt halt as the plane disappeared into the sea, with one attendee saying, "Surely this can't be happening," as the others scream in the background.

Between two to four passengers were aboard the plane, according to varying reports from local media. One died during the rescue operation, Francisco Fernández Millán, president of the Nautical Association of Quintana Roo, said in a statement obtained by La Prensa Latina.

The other person died as first-responders provided him with first aid, the outlet reported.

Among the units to respond to the incident were members of the armed forces and national guard along with firefighters, paramedics and civilian volunteers.

The plane, rented from a company called Xomex, took off from Holbox, about 40 miles from Cancun. Local media described it as an "air taxi."

The Federal Civil Aviation Agency is investigating the case.

This incident is the latest in a trend of disastrous gender reveal parties.

One of the most catastrophic in recent memory was a gender reveal party last year that caused a massive fire in California which ended up destroying around 20,000 acres of land. A "smoke-generating pyrotechnic device" used by celebrants was what started the blaze.

A more recent incident occurred in February when an expecting father was killed in an explosion while trying to build a gender reveal device.

These incidents have fueled a growing sentiment against gender reveal parties. Blogger Jenna Karvunidis, the first to popularize it in 2008, said she regretted turning it into a trend and even openly called for people to stop throwing them.

"Stop having these stupid parties," Karvunidis said in a Facebook post in response to the California wildfire. "For the love of God, stop burning things down to tell everyone about your kid’s penis. No one cares but you."