Warner Bros. Entertainment Inc. announced it will make an investment in the parent company of game publisher Eidos Interactive on Friday, expanding its reach beyond television and movies, and into home gaming.

The Burbank Calif.-based firm said will it buy a 10.3 percent stake in London-based SCi Entertainment Group plc. (LON: SEG) It also said it agreed to allow Sci to license and distribute games based on various Warner Bros. properties.

Investing in SCi further solidifies our commitment to the rapidly growing interactive and gaming space, said Kevin Tsujihara, President of Warner Bros. Home Entertainment Group.

The deal, if approved, paves way for SCi and its subsidiaries to develop games through based on Warner Bro's globally recognized characters, such as Batman, Looney Tunes, and others.

This deal is consistent with our core strategy of delivering high quality entertainment based on some of the world's best-loved brands for all formats and channels, Tsujihara added. We look forward to working with SCi to build games the fans of these brands will truly enjoy.

In addition, Warner Bros., a subsidiary of Time Warner (NYSE: TWX) said it will provide warehousing, logistics, merchandising and media buying services in the United States to Eidos Interactive.

Eidos, the company behind games such as Tomb Raider and Hitman, will continue to run all other aspects of its US operations including manufacturing, sales, marketing and PR.

The investment, licensing and distribution agreements are all pending SCi shareholder approval.

Shares of SCi closed down 4 pence, or 0.79 percent to 500 pence in Friday trading on the London Stock Exchange.

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