[WATCH] Electric Truck Wars Heat Up: Will GM Beat Ford To Market?

General Motors (GM) is finally ready to unveil its first all-electric truck, which will fall under the GMC brand as the Hummer EV. With much speculation that an electrified Hummer was coming, GM will take the wraps off the truck in front of the Super Bowl audience.

The GMC Hummer EV will have its debut at the Super Bowl with what GM is calling the “Quiet Revolution” ad. In the teaser ad, GM shows off the 1000-horsepower of the electric truck that it said will not have the rumble of the engine based on its all-electric powertrain.

According to GM, the Hummer EV will take from the GMC truck design, offering 11,500 pounds-per-feet of torque from the electric powertrain and be able to hit zero-to-60 mph in three seconds.

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” Duncan Aldred, vice president of Global Buick and GMC said in a statement. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

The first official reveal of the Hummer EV will occur on May 20,2020, with only the first glimpses of the electric truck seen in the Super Bowl ad. GM said the electric truck will be built at its Detroit-Hamtramck assembly plant.

Viewers can expect to see the GMC Hummer EV during the second quarter of the Super Bowl in a 30-second spot that highlights its horsepower, torque, and acceleration performance, all packaged into a zero-noise and zero-emissions vehicle. The truck has also been designed for both on- and off-road capabilities, GM said.

The Hummer EV is GM first foray into the electric truck market, which will have some serious competition going forward. Ford has said it also will come to market with an all-electric F-150 pickup truck that it has teased the power of the truck by pulling a series of train cars. Telsa also released the all-electric Cybertruck late last year and Rivian has also showcased its version of an electric pickup.

Shares of GM stock were down 1.62% as of 12:37 a.m. EST on Thursday.