The Weeknd Joins Tom Brady's NFT Marketplace Autograph

Grammy-winning singer Abel Tesfaye, better known by his stage name "The Weeknd," will join National Football League quarterback Tom Brady's NFT startup Autograph.

The Weeknd will join the board of Autograph as the firm plans to dive head-first into the music industry with a music collectibles vertical.

"As an artist, I am always compelled to push the boundaries of how to deliver art within culture and have been intrigued with NFTs for some years," The Weeknd said in a statement. "I was eager to join [Autograph] in launching a new vertical in the music space that explores what the metaverse could be."

Sam Bankman-Fried aka SBF, the founder and CEO of FTX, a crypto exchange that recently raised $420 million after a Series B-1, will also join as a member of the board of Autograph.

Brady has been actively supporting FTX as he invested in the firm back in June. FTX completed a Series B in early 2021, making history by raising $900 million at an $18 billion valuation.

Tesfaye and SBF will be welcomed as members of the board along with SCS Financial founder and chairman Peter Mattoon and Discovery Land Company founder and chairman Michael Meldman.

The firm says it will launch a digital music collectibles vertical. While it is not clear this music project will involve NFT tokens based on 'The Weeknd', Tesfaye did release his NFT collection in April 2021 via Nifty Gateway.

Recently, many artists from the music industry have been actively dropping NFT projects. DJ Oakenfold, a grammy-winning EDM artist, announced that his new album would release in the form of an NFT on the Cardano network.