What Is Sugar Bombing? Adam Levine Attacked At Jimmy Kimmel Show

Adam Levine, lead singer of pop rock band Maroon 5 and husband to Victoria’s Secret model Behati Prinsloo, was “sugar-bombed” Wednesday night as he visited late night talk show host Jimmy Kimmel’s Hollywood studio. The “She Will Be Loved” singer was taking the time to greet fans when an assailant threw a pile of sweet confectioner’s sugar on the musical artist – covering his jacket, his white T-shirt and more than half of this face. Levine didn’t look amused.“It looked like he wanted to fight the guy,” fan Laura Tijerina told Fox 8 on Wednesday. “I think this guy had it planned. It was a brown bag with tape around it, which was weird. I just saw powder everywhere. It was just so quick.”

It’s unclear if the perpetrator was protesting on behalf of an activist group or if he was pulling a prank on the Maroon 5 frontman, but he was quickly detained by security until police arrived. He was then arrested for battery, according to TMZ on Wednesday evening.

Sugar bombing is when an attacker hurls powdered sugar at someone, usually from a bag, dousing the unlucky victim in a white powder.

This isn’t the first time an A-list celeb has been on the receiving end of a prank or attack on the red carpet. Last June, Brad Pitt was attending the premiere of wife Angelina Jolie’s film “Maleficent” when a man walked up to him and punched him in the face. Pitt said incidents like that made celebs wary of interacting with fans.

"I don't mind an exhibitionist,” Pitt told People magazine in June. "But if this guy keeps it up he's going to spoil it for the fans who have waited up all night for an autograph or a selfie, because it will make people more wary to approach a crowd. And he should know, if he tries to look up a woman's dress again, he's going to get stomped."

The attacker was Ukrainian former journalist Vitalii Sediuk, who sidestepped a police barrier to assault the attacker. Sediuk was arrested and spent two days in jail. He was given three years of probation and a year’s worth of counseling.

There’s been no word on whether Levine’s assailant will be charged.