What's Brad Parscale's Next Move? Trump Campaign Manager Returns After Scandal

Brad Parscale swore of politics for good following his tumultuous departure in September. Now Donald Trump’s former campaign manager is back, promising he can deliver to other conservative politicians the same social media magic that ushered Trump into the White House.

Parscale is a former middle-marketing executive from California who pioneered Trump’s media strategy that prioritized grabbing attention over all else.

“Americana worked,” he told the New York Times. “Just Americana. ‘Bring back that America pride’ worked. Pictures of a space shuttle. Half my ads just look like a Fourth of July party with a Vietnam vet. I wasn’t some mad genius.”

However, other aspects of his management of Trump’s campaigns were less successful. Parscale drew Trump’s ire after spending over $1 billion dollars to little pollable effect.

Following widespread accusations of mismanagement from the right, he was unceremoniously removed from his position. Parscale eventually spiraled into a troubling incident in which he was tackled by police and forcibly committed over suicidal concerns.

“I’m done with that industry,” Parscale said last month. “It’s a nasty industry. I’ve always been into homes. That’s where I’ve invested.”

Now, however, he’s started up a company called Nucleus to analyze data and suggest media strategies for conservative politicians. Many of his old tactics, like the focus on social media and any content that will get people talking, are now common fare.

Parscale is hoping his track record, along with a sleek website makeover, can convince campaigns he’s still at the forefront of political marketing.

“I spent five years developing the only automated web-based ecosystem that connected all our departments and made our campaign the most efficient in history,” Parscale told theTimes. “And now I want to bring this technology to campaigns all around the world who are right of center.”