As fall approaches, Starbucks (SBUX) is set to release its popular pumpkin spice products at store locations and has already released at-home products to grocery stores. The company is following a past trend of releasing the beverage early but the move also comes as a rise in COVID-19 concerns may mean more Americans stay at home.

The seasonal item often provides a boost in sales. In 2019, the Seattle-based coffee chain brought the drink back in late August, which was earlier than in previous years. The release date landed on Aug. 27 in 2019 and Aug. 25 in 2020.

“Starting this month, fall Starbucks coffee at-home products are back on grocery store shelves for a limited time, alongside some new additions that are sure to help everyone enjoy their seasonal favorites from the comfort of home,” Starbucks posted on its website about at-home products.

At-home products are very accommodating to 2021 trends. Non-dairy coffees have gained a strong consumer following with more coffee drinkers switching to oat milk and almond milk.

The chain is coming off a strong third quarter. Consolidated net revenues were up 78% to a record $7.5 billion.

“Starbucks delivered record performance in the third quarter, demonstrating powerful momentum beyond recovery. Our ability to move with speed and agility and to be out in front of shifting customer behaviors has helped further differentiate Starbucks, positioning us well for this moment,” President and CEO Kevin Johnson said in a statement on July 29.

On Thursday, shares of Starbucks closed at $119.03, up $0.78, or 0.66%.

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