Where And When To Buy H&M Denim United Unisex Collection Pieces

H&M has announced it will be debuting its very first unisex denim line, Denim United.

The Swedish retailer said the Denim United collection, which will debut later this month, will include a selection of mix-and-match denim pieces that can be worn by anyone.

The Denim United collection will include a range of pieces in “oversized silhouettes,” from jackets to overalls and shorts. All of the pieces will be offered in dark and light denim washes, as well.

“It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting, and today we see there are no boundaries in democratic style,” H&M spokeswoman Marybeth Schmitt said in a statement. “Fashion should always be inclusive.”

In keeping with the brand’s commitment to adopt more sustainable practices, the Denim United pieces will be produced from both organic and recycled cotton. H&M first began taking steps toward “closing the manufacturing loop” when the company began using organic cotton to create some of its signature pieces in 2004, WWD reported. Every year thereafter, the retail giant sought to increase its use of organic cotton by 50 percent through 2013.

Today, the brand has also included new sustainable materials, like recycled polyester, to help to further its goals as a sustainable mass-market retailer. The company is still pushing for “100 percent” of its cotton to be sustainably sourced by 2020. As a part of its Conscious Exclusive campaign, H&M revealed its new BIONIC material last month, a recycled polyester material created from plastic waste found on the shoreline.

For those awaiting the arrival of the brand’s first sustainable, unisex denim collection, the Denim United collection will be launching online at hm.com March 23. The pieces will be priced from $19.99 to $49.99.