After an initial announcement, delays, missteps, and more rumors, Apple is finally releasing its near-mythical white iPhone 4 to the world.

Apple announced today that the white iPhone 4 will be on store shelves tomorrow, April 28, at Apple stores and outlets that sell AT&T and Verizon phones. Prices will match previous models of the iPhone 4: $199 for the 16GB model and $299 for the 32GB model. Unsurprisingly, those prices only come with a two-year contract from either AT&T or Verizon.

Apple hasn't changed the technology in the iPhone in its transition to white -- Apple is betting that its color change will be reason enough for consumers to pick it up.

Initially, announced in June 2010, the white iPhone faced a number of delays over the past year. In October, Apple made its final announcement that the device would be released this spring, which the company repeatedly confirmed.

In a message on Twitter Apple senior vice president of Worldwide Product Marketing Phil Schiller not only confirmed that the white iPhone existed, but also dated the device.

The white iPhone will be available this spring (and it's a beauty!), Schiller wrote last month.

Sightings in the U.K. and Belgium -- where the phone was recently offered on one retailer's site -- have only boosted the anticipation and demand.

Retail Electronics Apple inc. Iphone