Who Is Adolphus Busch? Budweiser Super Bowl Commercial Sparks Boycott Over Immigrant Ad

Several of President Donald Trump's supporters called for a Budweiser boycott after the company released a 60-second commercial about the company’s founder, Adolphus Busch, immigrating to the U.S. in the 1800s. The ad, which debuted online Tuesday, days after Trump barred immigrants from seven Muslim-majority countries from coming into the U.S., showed Busch trying to fit in society.

The beer founder was told, "You're not wanted here. Go back home!" Some saw the ad as an attack on Trump's immigration policies, but the company said it wasn't. Instead the ad, Budweiser said, was meant to "highlight the ambition of our founder, Adolphus Busch, and his unrelenting pursuit of the American dream."

"Our focus this week is on our Super Bowl ads and our brands," Anheuser-Busch vice president of marketing Marcel Marcondes told The Washington Post Saturday. "This is a story about our heritage and the uncompromising commitment that goes into brewing our beer. It's an idea we've been developing along with our creative agency for nearly a year."

Still, many Trump supporters took to social media to protest the ad, prompting the hashtag #BoycottBudweiser. It quickly became a trending topic Sunday on Twitter.

Trump announced in January a travel ban against seven Muslim-majority nations, setting off worldwide protests and airport delays across the globe. The president said the restrictions were a success.

“I think it was smooth,” Trump told Fox News' Bill O’Reilly in an interview that aired before the Super Bowl. “You had 109 people out of hundreds of thousands of travelers and all we did was vet those people very, very carefully.”

Sunday marked the Falcons second Super Bowl appearance in team history after they lost to the Broncos, 34-19 during Super Bowl XXXIII. It's the Patriots ninth time at the big game, an NFL record. The Pats have won four Super Bowls with star players Tom Brady and Bill Belichick.