Woodbridge ventures into extra dry sparkling wine segment

US based Woodbridge by Robert Mondavi has added another feather to its crown with the launch of its Woodbridge Extra Dry Sparkling Wine range.

The launch follows the success of its sparkling wine collection and is aimed at wine drinkers who enjoy a lightly sweet style of wine.

Robert Mondavi believed that wine was not just for special occasions, said Stefanie Jackel, Director of Marketing for Woodbridge by Robert Mondavi.

The launch of Woodbridge by Robert Mondavi Extra Dry Sparkling coincides with a shift in consumer spending to sparkling wines at a lower price point. At forty percent of the dollar share, premium sparkling is the largest segment in the domestic sparkling wine category, growing at a rate of 7.3 percent over the previous year.

Extra dry accounts for twenty-one percent of the Domestic category, making it the most popular style after Brut.1.