WWE Take Precautionary Steps To Avoid Future Lawsuits After Trademark Row

World Wrestling Entertainment (WWE) is a quick learner, and it has moved quickly to ensure it does not have any more lawsuits coming its way with regards to phrases coined to describe the superstar wrestlers on the promotion’s roster. The organization has reportedly applied for four new trademarks in relation to three WWE superstars recently.

TMZ reported that pro-wrestling legend Ric Flair recently declared war on the WWE after they refused to reach an agreement with the “Nature Boy” over the use of the term “The Man” – the moniker currently used by RAW women’s champion Becky Lynch. He wants the promotion to pay him to continue using the term as it is part of his trademark catchphrase “To be the man, you gotta beat the man.”

After multiple meetings with WWE and its executive vice-president of talent Triple H – a former tag team partner of Flair – they could not reach an agreement. Flair has now gone ahead and filed an application with the U.S. Patent and Trademark office to own the phrase “The Man."

The WWE are unhappy with the legend of the promotion for making the move and the Nature Boy himself revealed that it has caused a rift between him and his daughter Charlotte Flair, who is currently one of the top superstars in the promotion and also a close friend of Lynch, who has been referring to herself as “The Man” over the past year.

WWE are keen to avoid similar situations in the future and according to PW Insider, via What Culture, they have applied for trademarks in relation to Bray Wyatt, Sasha Banks and Brawn Strowman. The former’s “Wowie, wowie” phrase along with “Firefly Fun House”, Banks’ “Legit Boss” and the latter’s “Monster Among Men” monikers have all filed for a trademark.

The report claims that all four trademarks fall under the “Good and Services” banner and covers a lot of merchandise under its umbrella. All kinds of clothing is covered under this trademark while it also covers Halloween and masquerade costumes, footwear, headwear and other merchandise like wrist bands and bandanas.