Xtep Releases Limited Edition ‘China Dragon’ From Jeremy Lin’s Basketball Shoe Line
Xtep, one of the largest China-based sports brand, shared a peek of their limited edition Levitation4 endorsed by Chinese Basketball Association star Jeremy Lin. Posted on their official Instagram account, the company’s strategy appears to pique the interest of the people around the world.
Labeled as China Dragon, this Levitation4 features an almost entirely black color with what appears to be a white sketch of a dragon on both side vamps. Made with non-slip rubber, the pair was made for endurance in the basketball court.
In contrast with the initial Levitation4 design, the dragon took the place of the former NBA star’s signature “JL7” logo. The logo can be now found on the outside tongue of the shoe, together with the brand name running down through the shoe as the lace’s support in red accents.
The outsole is made of ribbed transparent rubber which reveals both Lin’s signature logo on the heels and as well as what appears to be silhouettes of the dragon. The designs found at the bottom are mostly colored in yellow with a touch of red that resembles the color of a flame.
There is still no available release date on when it will be released to the public. The first Levitation4, which is also labeled as Linsanity 1, is still out of stock.
Xtep signed Jeremy Lin as their spokesperson in their serious bid to enter the basketball scene as their shoe line-up is dominantly made for running. The sports apparel company based in Fujian praised the NBA champion from the Toronto Raptors last season’s perseverance while staying true to his basketball dream. “The main reason Xtep wants to partner with Jeremy is that he and Xtep share the same spirit and qualities, moving forward with self-confidence, perseverance, and faith, daring to dream and never give up in the face of adversity,” said Xtep Chairman Ding Shui Po during their press conference
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