It's not open to the public quite yet, but trademark holders can register for domain names to protect misuse of their name on the new adult network.

The ICM registry has opened a 52- day- period until Oct.28, so that those in the adult industry can have priority over registering their names and other trademarks, that are not in the industry, will have the opportunity to register the domain so they are not used in the pornographic adult industry.

Domain names will be on sale for companies priced between $200-$300 before they are open to the public. Go Daddy is charging a $209.99 one-time, non-refundable fee, according to PCMAG.com

Meanwhile, thousands of celebrities and politicians have had their names banned from the .XXX domain, which will prevent registrations such as Obama.XXX and LadyGaga.XXX.

The reason we banned the celebrities' names was because it's very difficult for them to trademark their names. We didn't want to have the embarrassment of AngelinaJolie.xxx coming up at the launch of the new domain, said Stuart Lawley. The chief executive of the ICM registry.

The company has reserved the rights for over 15,000 .XXX domains on the request of governments and child protection agencies, the Guardian reported.

Protecting your trademark after the general launch could prove more difficult, expensive, and time-consuming, ICM said. We believe it's better to be pro-active when it comes to avoiding grand conflicts, so now is the time to wake up to sunrise.

The XXX. Domain name has been approved by the International Internet Corporation for Assigned Names and Numbers ( ICANN). The domain has been pending since 2003, once opposed by the Bush Administration now passed by Barrack Obama's Administration, the Guardian reported.

Intellectual property law Marketing