Yahoo running after Google with new Twitter integration
Earlier this week, Google rolled out its real-time search function - which attempts to index and display web pages faster than before - and Yahoo announced Thursday it will begin inserting Twitter posts directly into its general Web search results page.
Yahoo had previously released a news shortcut with Twitter, which offers photos, video, and Twitter content when your search terms relate to a hot current event. Earlier this fall, Yahoo got a whole new make-over and added apps and got a redesigned interface.
In a blog post, Yahoo team members Ivan Davtchev and Shiv Ramamurthi said that Now you can see tweets about some of the less popular buzzing topics directly in the search results, usually at the bottom of the page, and you may see those [news shortcut] tweets less frequently.
Yahoo keeps track of trending search topics, and selectively displays Twitter results for those within the regular list of search result links.
The age of the tweets will vary--some will be a minute old, while others may be hours old. Our goal is to feature interesting Twitter content that is relevant to your query and complements the other results you find on the search page, say Davtchev and Ramamurthi.
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