You Can Try Kraft's Pumpkin Spice Macaroni And Cheese, But There’s A Catch

Fall is here, and so are the pumpkin spice products, with the latest being from Kraft Heinz (KHC) in the form of macaroni and cheese.

Yes, Kraft Heinz is scooping up some pumpkin spice Mac and Cheese that may delight some savory tastebuds. The pumpkin spice Mac and Cheese is flavored with cinnamon, allspice, ginger, nutmeg, and cloves – all combined with Kraft cheese.

While consumers may be keen on trying the new Mac and Cheese concoction, there is a slight catch. They will have to be picked as one of the 1,000 lucky entrants that sign up on the Kraft Heinz website to get a taste. And they will have to live in Canada.

Those chosen to receive their own pumpkin spice Mac and Cheese will receive a package with dry noodles, pumpkin spice-flavored powder that is added along with the classic cheese powder and cinnamon that can be sprinkled on top of the dish, CNN reported.

The Kraft Heinz Mac and Cheese kit also comes with a coffee mug, the outlet said.

The announcement of the new pumpkin spice product comes as Kraft Heinz announced in August that its Mac and Cheese is now approved for breakfast, removing the dinner label from the signature blue boxes. The company said it found that 56% of parents have served their kids mac & cheese for breakfast during the coronavirus pandemic than compared to previous months.

Shares of Kraft Heinz were trading at $28.65 as of premarket open, down 12 cents or 0.42%.