Google Is Preparing YouTube For Paid Subscriptions - Report
YouTube is reportedly preparing to charge access to a small number of premium channels on its popular video sharing platform. Reuters

The YouTube Music Awards begin on Sunday, Nov. 3, at 6 p.m. EST and the 90-minute event is set to feature performances from Eminem, Lady Gaga, Avicii, M.I.A, Arcade Fire and many more. Jason Schwartzman and musician Reggie Watts will host the inaugural award show, while Spike Jonze is creative director. According to Billboard, YouTube is making the awards show an all-day event, with a 14-hour webcast beginning at 5 a.m. EST that will feature other performances from Seoul, London, Moscow, and Rio throughout the day.

The nominations were announced last week and include superstars like Rihanna, Taylor Swift, Katy Perry and many more; a full list can be found here. According to Spacelab, a website for indie music, YouTube made the original announcement last week, stating “On Sunday, November 3rd, YouTube will host the first-ever YouTube Music Awards, a live-streamed event honoring the artists and songs that you have turned into hits over the past year.”

Nominees were chosen based on views over the past 12 months. The awards include six categories -- Video of the Year, Artist of the Year, Response of the Year, YouTube Phenomenon, YouTube Breakthrough and Innovation of the Year. YouTube set up a live event for the viewing from New York City’s Pier 36. However, in case you can’t make it there tonight, Billboard.com will be playing the awards show in its entirety starting at 6 p.m.

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