Adobe Releases Enterprise Edition of Digital Publishing Suite for Tablets

Adobe Systems Inc. (Nasdaq:ADBE) has released the Enterprise Edition of its Digital Publishing Suite, which is a set of hosted software services for publishers to create, distribute, monetize and optimize their publications on tablet devices.

The latest move from Adobe follows its announcement in February that its Digital Publishing Suite will support both Apple App Store Subscriptions and Google One Pass for magazine and newspaper publishers.

The Enterprise Edition of Publishing Suite is aimed at Android tablets, including Motorola Xoom and Samsung Galaxy Tab, as well as RIM PlayBook and iOS tablet devices and allows large publishers to implement a custom tablet publishing solution without disrupting existing publishing processes and infrastructure.

Adobe said its Enterprise Edition allow publishers to cost?effectively create and distribute digital content on a broad set of tablet devices, leverage editorial and advertising analytics to optimize their business and take advantage of flexible commerce models.

With the Enterprise Edition, publishers can integrate Digital Publishing Suite directly into backend publishing systems (including editorial publishing platforms and third party subscription systems), as well as access deep analytics.

Adobe noted that these integrations allow publishers to customize Publishing Suite to best meet their business objectives - including enabling cross-merchandising and insight into how readers interact with content and advertising.

Moreover, publishers can distribute digital editions through their own website, content aggregators or leading mobile marketplaces, including the Apple App Store and Android Market, Adobe said.

In addition, the new Viewer Builder service allows publishers to automatically create a publisher-branded Content Viewer, without restriction on number of apps created or the file size of the apps.

The publishing industry is energized by the emergence of tablet devices that showcase magazines and publications in new, exciting formats that engage readers and offer advertisers high-impact interactive placements, said David Wadhwani, senior vice president, Creative and Interactive Solutions, Adobe.

By working with some of the biggest names in publishing during an extensive prerelease program, the Enterprise Edition of Adobe Digital Publishing Suite has been battle-tested and we can now look forward to even more great content coming to a device near you, Wadhwani said.

Following are the features of Adobe's Enterprise Edition of Digital Publishing Suite:

* Distribution Service for the storage and fulfillment of digital issues to a wide variety of Android, iOS and RIM QNX devices

* Analytics Service to analyze and optimize editorial and advertising content using a set of included analytic reports or through an Adobe SiteCatalyst account for more expansive and detailed reporting and analysis

* Viewer Builder Service to preview, test and build publisher branded, signed viewers

* E-commerce Service for the sale of content through mobile marketplaces, including the Apple App Store and Android Market, digital retail channels and direct publisher subscriptions

* Folio Producer Service to support upload of content directly from within Adobe InDesign CS5 software to organize and create production-ready digital publications

The Enterprise Edition of Digital Publishing Suite is available immediately, with pricing available through a custom quote and is based on the platform fee and service fee.

Platform fee is a monthly fee to access Digital Publishing Suite hosted services, including all titles in a publishing customer's portfolio.

Service fee is a fee to deliver and fulfill publications across platform and devices incurred each time a user downloads an issue of a publication.

Meanwhile, Adobe is planning to release both the Professional Edition of Publishing Suite and Folio Producer Service in late second quarter of fiscal 2011.

The Enterprise Edition of Adobe Digital Publishing Suite has been adopted by leading publishers worldwide - including Bonnier, Condé Nast, Globo Media Group, Martha Stewart Living Omnimedia and National Geographic, Adobe said.