KEY POINTS

  • Taylor Swift revealed the reason she was a no-show at this year's American Music Awards
  • She said she was re-recording her tracks 
  • Scooter Braun recently sold the master recordings of Swift's songs to an investment fund

Despite skipping this year’s American Music Awards, Taylor Swift has won the Artist of the Year Award for the third consecutive year and for the sixth time in the history of the annual awards show, much to the delight of her fans.

Many Swifties took to social media to express how proud they were of her, with some saying that it wasn't a shocker because the singer "deserves" it. One fan called her a "legend."

One Twitter user believes that "she [Swift] won these for a reason," while another thinks that "she's the artist of the decade."

The country singer-turned-pop star took home the trophy Sunday, but she couldn't receive the award herself as she missed the 2020 AMAs. However, Swift didn’t fail to credit her loyal fans with her big win, E! News reported.

"Thank you so much for this. This is a fan-voted award, which means so much to me. You guys have been beyond wonderful all the years of my career, but especially this one, when we've been so far apart, we haven't been able to see each other in concert, but I still feel really connected to you through the music," Swift said.

"Your reaction to ‘Folklore and all the ways in which your imagination honored that album, I just love you so much and am really, really lucky because of you,” she continued.

Swift went on to explain that she couldn’t make it to the AMAs because she was ”re-recording all of my old music” in the studio where she originally recorded her hits. She also expressed excitement over her upcoming music.

Fans were appreciative of how loving Swift is to her fans, with one referring to the singer as "the best" on Instagram. The social media user went on to praise the "Bad Blood" hitmaker for being "down to earth."

"LOVE YOU TO THE MOON AND THE SATURN," one Swiftie wrote.

"Artist of the decade can do speech everywhere she wants and it's kinda savage tho," another said.

This came more than a week after music exec Scooter Braun sold the master rights to her first six albums, 2006's "Taylor Swift' through 2016's "Reputation," to an investment fund. Variety reported that the investment fund shelled out over $300 million for the deal.

Swift responded to news of the deal, explaining that over the years, her team has been trying to enter a negotiation with Braun to get back the ownership to her master recordings.

However, she claimed that “Scooter's team wanted me to sign an ironclad NDA stating I would never say another word about Scooter Braun unless it was positive before we could even look at the financial records of BMLG.”

Swift went on to reveal that the NDA was meant to “silence” her and claimed that Braun “would never even quote” a price for the master recordings. The feud was said to have started last year when the “Style” singer told her fans that the manager didn’t allow her to perform her old tracks at an event.

Taylor Swift
Singer Taylor Swift is pictured. AFP/ANGELA WEISS